Teachable vs Thinkific:Which is more popular by branded search in New Zealand?
In August 2026, Thinkific had more branded searches than Teachable among online course platforms in New Zealand. Thinkific was estimated to have 390 branded searches compared to Teachable’s 340, and held a 24.7% Share of Search versus Teachable’s 21.5%.
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Which is more popular in search, Teachable or Thinkific?
Compare the platforms New Zealand coaches and educators build and sell online courses on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thinkific, Teachable. The figures are in the table below the chart.
View monthly share of search table
| Month | Kajabi | Thinkific | Teachable | Podia | LearnWorlds |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 25.7% | 21.1% | 11.8% | 7.2% |
| Nov 2025 | 32.9% | 24.2% | 24.2% | 10.6% | 8.2% |
| Dec 2025 | 36.1% | 21.9% | 22.4% | 9.8% | 9.8% |
| Jan 2026 | 32.3% | 28.1% | 19.4% | 10.6% | 9.7% |
| Feb 2026 | 33% | 24.1% | 20.7% | 11.8% | 10.3% |
| Mar 2026 | 32.4% | 27.4% | 18.7% | 9.6% | 11.9% |
| Apr 2026 | 34.5% | 30.5% | 14.5% | 11.5% | 9% |
| May 2026 | 36.2% | 26.1% | 18.6% | 8% | 11.2% |
| Jun 2026 | 36.5% | 21.7% | 18% | 12.7% | 11.1% |
| Jul 2026 | 36.5% | 25.8% | 17.6% | 11.3% | 8.8% |
| Aug 2026 | 30.4% | 24.7% | 21.5% | 12% | 11.4% |
| Sep 2026 | — | — | — | — | — |
How has the Teachable and Thinkific comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Teachable took it in December 2025, Thinkific took it in January 2026.
- Across the 11 months ending August 2026, Teachable’s estimated Share of Search among online course platforms in New Zealand moved from 21.1% to 21.5%, and its estimated monthly branded searches moved from 500 to 340.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand moved from 25.7% to 24.7%, and its estimated monthly branded searches moved from 610 to 390.
How did search popularity change for New Zealand online course platforms in August 2026?
2 changes
In August 2026, Teachable gained estimated Share of Search among online course platforms in New Zealand, from 17.6% to 21.5%.
In August 2026, Thinkific lost estimated Share of Search among online course platforms in New Zealand, from 25.8% to 24.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Teachable’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.