Brandwave

How popular isThinkific in search?

In August 2026, there were an estimated 390 branded searches for Thinkific in New Zealand which is down 36.1% over the last 11 months. Thinkific holds 24.7% estimated Share of Search among New Zealand online course platforms and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kajabi30.4%
  2. Thinkific24.7%
  3. Teachable21.5%
  4. Podia12%
  5. LearnWorlds11.4%
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Which online course platforms compete with Thinkific?

Thinkific against online course platforms in New Zealand, by month

Share of Search by month for Kajabi, Thinkific, Teachable, Podia, LearnWorlds. The figures are in the table below the chart.

View monthly share of search table
MonthKajabiThinkificTeachablePodiaLearnWorlds
Oct 202534.2%25.7%21.1%11.8%7.2%
Nov 202532.9%24.2%24.2%10.6%8.2%
Dec 202536.1%21.9%22.4%9.8%9.8%
Jan 202632.3%28.1%19.4%10.6%9.7%
Feb 202633%24.1%20.7%11.8%10.3%
Mar 202632.4%27.4%18.7%9.6%11.9%
Apr 202634.5%30.5%14.5%11.5%9%
May 202636.2%26.1%18.6%8%11.2%
Jun 202636.5%21.7%18%12.7%11.1%
Jul 202636.5%25.8%17.6%11.3%8.8%
Aug 202630.4%24.7%21.5%12%11.4%
Sep 2026—————

  1. 1.Kajabi

    30.4%

    held 1st · 480 estimated branded searches · -17.2% vs prior month · -6.1 points

  2. 2.Thinkific

    24.7%

    held 2nd · 390 estimated branded searches · -4.9% vs prior month · -1.1 points

  3. 3.Teachable

    21.5%

    held 3rd · 340 estimated branded searches · +21.4% vs prior month · +3.9 points

  4. 4.Podia

    12%

    held 4th · 190 estimated branded searches · +5.6% vs prior month · +0.7 points

  5. 5.LearnWorlds

    11.4%

    held 5th · 180 estimated branded searches · +28.6% vs prior month · +2.6 points

Compare search popularity between Thinkific and its closest rivals

How has branded search demand for Thinkific changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thinkific in New Zealand fell from 610 to 390.
  • Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand decreased from 25.7% to 24.7%.
  • Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand peaked at 30.5% in April 2026 and was lowest at 21.7% in June 2026.

How did search popularity change for New Zealand online course platforms in August 2026?

  1. In August 2026, Teachable gained estimated Share of Search among online course platforms in New Zealand, from 17.6% to 21.5%.

  2. In August 2026, LearnWorlds gained estimated Share of Search among online course platforms in New Zealand, from 8.8% to 11.4%.

  3. In August 2026, Podia gained estimated Share of Search among online course platforms in New Zealand, from 11.3% to 12%.

  4. In August 2026, Kajabi lost estimated Share of Search among online course platforms in New Zealand, from 36.5% to 30.4%.

  5. In August 2026, Thinkific lost estimated Share of Search among online course platforms in New Zealand, from 25.8% to 24.7%.

How is Thinkific measured?

Brandwave collects information about searches that people make online using Thinkific’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • thinkific
  • thinkific com
  • thinkific course platform
  • thinkific online course

Do you work for Thinkific? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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