Kajabi vs Thinkific:Which is more popular by branded search in New Zealand?
In August 2026, Kajabi had more branded searches than Thinkific among online course platforms in New Zealand. Kajabi was estimated to have 480 branded searches compared to Thinkific’s 390, and held a 30.4% Share of Search versus Thinkific’s 24.7%.
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Which is more popular in search, Kajabi or Thinkific?
Compare the platforms New Zealand coaches and educators build and sell online courses on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kajabi, Thinkific. The figures are in the table below the chart.
View monthly share of search table
| Month | Kajabi | Thinkific | Teachable | Podia | LearnWorlds |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 25.7% | 21.1% | 11.8% | 7.2% |
| Nov 2025 | 32.9% | 24.2% | 24.2% | 10.6% | 8.2% |
| Dec 2025 | 36.1% | 21.9% | 22.4% | 9.8% | 9.8% |
| Jan 2026 | 32.3% | 28.1% | 19.4% | 10.6% | 9.7% |
| Feb 2026 | 33% | 24.1% | 20.7% | 11.8% | 10.3% |
| Mar 2026 | 32.4% | 27.4% | 18.7% | 9.6% | 11.9% |
| Apr 2026 | 34.5% | 30.5% | 14.5% | 11.5% | 9% |
| May 2026 | 36.2% | 26.1% | 18.6% | 8% | 11.2% |
| Jun 2026 | 36.5% | 21.7% | 18% | 12.7% | 11.1% |
| Jul 2026 | 36.5% | 25.8% | 17.6% | 11.3% | 8.8% |
| Aug 2026 | 30.4% | 24.7% | 21.5% | 12% | 11.4% |
| Sep 2026 | — | — | — | — | — |
How has the Kajabi and Thinkific comparison changed over the last 12 months?
3 findings
- Kajabi was ahead of Thinkific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms in New Zealand moved from 34.2% to 30.4%, and its estimated monthly branded searches moved from 810 to 480.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand moved from 25.7% to 24.7%, and its estimated monthly branded searches moved from 610 to 390.
How did search popularity change for New Zealand online course platforms in August 2026?
2 changes
In August 2026, Kajabi lost estimated Share of Search among online course platforms in New Zealand, from 36.5% to 30.4%.
In August 2026, Thinkific lost estimated Share of Search among online course platforms in New Zealand, from 25.8% to 24.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Kajabi’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.