Intuto vs Totara:Which is more popular?
In September 2026, Intuto had more branded searches than Totara among business learning management systems in New Zealand. Intuto had about 260 branded searches, while Totara had 110. Intuto made up 34.7% of all business learning management system searches we track, and Totara accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about business learning management systems, Totara appeared in three of the five answers and Intuto in two. Totara was mentioned before Intuto in every answer that named either.
Who do people search for more?
Intuto, about 2 searches for every 1 for Totara
Who does AI mention more?
Totara, mentioned in 3 of 5 answers, Intuto in 2
Who does AI recommend more?
Totara, named ahead of Intuto in 3 of 3 answers
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Top business learning management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Totara was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Intuto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Totara was listed before Intuto in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LearnUpon1st- Totara2nd
TalentLMS3rd
Docebo4th- Intuto5th
Absorb LMS6th
360Learning–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Totara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LearnUpon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Intuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Docebo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Absorb LMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 360Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business learning management systems
5 answers
Asked ChatGPT
“Which business learning management system should I use in New Zealand?”
Asked ChatGPT
“What are the best business learning management systems in New Zealand?”
Asked ChatGPT
“What's the best business learning management system in New Zealand for employee training?”
Searched Google, AI Overview
“learning management system nz”
Searched Google, AI Overview
“online training platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Intuto or Totara more popular in search?
This chart shows how often people search Google for Intuto and Totara by name. Each line represents a brand's share of searches for all seven business learning management systems we track, month by month, from searches in New Zealand.
Share of searches by month for Intuto, Totara. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intuto | TalentLMS | Totara | Docebo | LearnUpon | Absorb LMS | 360Learning |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.1% | 19.5% | 10.3% | 3.4% | 4.6% | 1.1% |
| Nov 2025 | 38.6% | 20.5% | 20.5% | 8.4% | 4.8% | 6% | 1.2% |
| Dec 2025 | 40.6% | 21.9% | 17.2% | 7.8% | 4.7% | 4.7% | 3.1% |
| Jan 2026 | 41.6% | 18.2% | 14.3% | 11.7% | 5.2% | 6.5% | 2.6% |
| Feb 2026 | 41.9% | 18.3% | 18.3% | 7.5% | 7.5% | 4.3% | 2.2% |
| Mar 2026 | 36% | 23.6% | 19.1% | 7.9% | 4.5% | 5.6% | 3.4% |
| Apr 2026 | 39% | 25.6% | 13.4% | 8.5% | 4.9% | 6.1% | 2.4% |
| May 2026 | 40% | 21.3% | 17.5% | 8.8% | 5% | 6.3% | 1.3% |
| Jun 2026 | 34.8% | 28.3% | 15.2% | 7.6% | 5.4% | 7.6% | 1.1% |
| Jul 2026 | 36.6% | 23.9% | 15.5% | 9.9% | 7% | 5.6% | 1.4% |
| Aug 2026 | 39.4% | 21.2% | 16.7% | 7.6% | 7.6% | 6.1% | 1.5% |
| Sep 2026 | 34.7% | 28% | 14.7% | 9.3% | 6.7% | 5.3% | 1.3% |
How has the Intuto and Totara comparison changed over the last 12 months?
3 findings
- Intuto was ahead of Totara in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intuto’s share of searches among business learning management systems in New Zealand moved from 36.8% to 34.7%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand moved from 19.5% to 14.7%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for New Zealand business learning management systems in September 2026?
2 changes
In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%.
In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Intuto’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business learning management systems
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