Brandwave

How popular isTeletrac Navman?

In September 2026, people searched for Teletrac Navman by name about 490 times in New Zealand, about the same as the previous year. These searches made up 3.4% of all New Zealand fleet telematics provider searches, placing Teletrac Navman fourth out of eight providers. When we asked both ChatGPT and Google AI Overviews about fleet telematics providers, Teletrac Navman appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Teletrac Navman is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. EROADShare of searches 63.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CartrackShare of searches 20%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Argus TrackingShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Teletrac NavmanShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. SensiumShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+3 more

Teletrac Navman website (opens in a new tab)

Follow Teletrac Navman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top fleet telematics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared in all five answers. Teletrac Navman is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Smartrak4th
  5. Webfleet5th
  6. Cartrack6th
  7. Sensium7th
  8. Geotab8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fleet telematics providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fleet telematics providers compete with Teletrac Navman?

Teletrac Navman against fleet telematics providers in New Zealand, by month

Share of searches by month for EROAD, Cartrack, Argus Tracking, Teletrac Navman, Sensium, Smartrak. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackArgus TrackingTeletrac NavmanSensiumSmartrakGeotabWebfleet
Oct 202564.3%16.3%6.8%3.3%2.6%4.9%1.1%0.75%
Nov 202564%15.9%5.8%4%2.6%5.8%0.93%0.99%
Dec 202565.1%16.2%6.1%3.3%2.7%5%0.94%0.68%
Jan 202661.6%19.2%5.8%4.7%2.6%4.7%0.8%0.64%
Feb 202664.6%17.2%6.3%3.4%1.9%5.2%1%0.36%
Mar 202661.6%19.3%6.6%4%2.1%4.8%1%0.66%
Apr 202664.9%17.4%6.4%2.8%2.8%4.3%1%0.36%
May 202666.1%17.8%6.5%2.4%1.9%3.6%1.1%0.67%
Jun 202663%20.6%7.1%2.8%2.3%2.8%1.2%0.35%
Jul 202663.4%20.6%6.3%3.4%2.3%2.3%1.3%0.5%
Aug 202662.8%20.3%7%3.4%2.2%2.7%1.2%0.42%
Sep 202663.8%20%6.1%3.4%2.7%2.7%1.2%0.28%

  1. 1.EROAD

    63.8%

    Held 1st. 9.3K estimated branded searches, +3.1% vs prior month. Share +1 points.

  2. 2.Cartrack

    20%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Argus Tracking

    6.1%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.9 points.

  4. 4.Teletrac Navman

    3.4%

    Held 4th. 490 estimated branded searches, +2.1% vs prior month. Share 0 points.

  5. 5.Sensium

    2.7%

    Moved from 6th to 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.

  6. 6.Smartrak

    2.7%

    Moved from 5th to 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Geotab

    1.2%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Webfleet

    0.28%

    Held 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Teletrac Navman and its closest rivals

Every comparison with Teletrac Navman

10 comparisons

How has branded search demand for Teletrac Navman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Teletrac Navman in New Zealand held steady, from 480 to 490.
  • Across the 12 months ending September 2026, Teletrac Navman’s share of searches among fleet telematics providers in New Zealand peaked at 4.7% in January 2026 and was lowest at 2.4% in May 2026.
  • Across the 12 months ending September 2026, Teletrac Navman rose from 5th to 4th among fleet telematics providers in New Zealand.

How did search popularity change for New Zealand fleet telematics providers in September 2026?

6 changes

  1. In September 2026, EROAD gained share of searches among fleet telematics providers in New Zealand, from 62.8% to 63.8%.

  2. In September 2026, Argus Tracking lost share of searches among fleet telematics providers in New Zealand, from 7% to 6.1%.

  3. In September 2026, Sensium rose from 6th to 5th among fleet telematics providers in New Zealand.

  4. In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand.

  5. Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Webfleet in New Zealand fell 63.6% over 12 measured months, from 110 to 40 in September 2026.

How are Teletrac Navman’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Teletrac Navman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • navman fleet
  • teletrac navman
  • teletracnavman

Do you work for Teletrac Navman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Teletrac Navman compete?

Teletrac Navman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fleet management platforms5th of 103.1%Show ranking
Fleet telematics providers4th of 83.4%Shown above
Creator with pink hair and a pink jacket

Is Teletrac Navman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free