Brandwave

How popular isGeotab?

In September 2026, people searched for Geotab by name about 170 times in New Zealand, a 6.3% increase from the previous year. These searches made up 1.2% of all New Zealand fleet telematics provider searches, placing Geotab seventh out of eight providers. When we asked both ChatGPT and Google AI Overviews about fleet telematics providers, Geotab appeared in two of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Geotab is the seventh most searched of 8 competitors and the eighth most recommended in AI answers.

  1. EROADShare of searches 63.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CartrackShare of searches 20%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Argus TrackingShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Teletrac NavmanShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. GeotabShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top fleet telematics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Geotab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Geotab is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Smartrak4th
  5. Webfleet5th
  6. Cartrack6th
  7. Sensium7th
  8. Geotab8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fleet telematics providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fleet telematics providers compete with Geotab?

Geotab against fleet telematics providers in New Zealand, by month

Share of searches by month for EROAD, Cartrack, Argus Tracking, Teletrac Navman, Sensium, Smartrak, Geotab. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackArgus TrackingTeletrac NavmanSensiumSmartrakGeotabWebfleet
Oct 202564.3%16.3%6.8%3.3%2.6%4.9%1.1%0.75%
Nov 202564%15.9%5.8%4%2.6%5.8%0.93%0.99%
Dec 202565.1%16.2%6.1%3.3%2.7%5%0.94%0.68%
Jan 202661.6%19.2%5.8%4.7%2.6%4.7%0.8%0.64%
Feb 202664.6%17.2%6.3%3.4%1.9%5.2%1%0.36%
Mar 202661.6%19.3%6.6%4%2.1%4.8%1%0.66%
Apr 202664.9%17.4%6.4%2.8%2.8%4.3%1%0.36%
May 202666.1%17.8%6.5%2.4%1.9%3.6%1.1%0.67%
Jun 202663%20.6%7.1%2.8%2.3%2.8%1.2%0.35%
Jul 202663.4%20.6%6.3%3.4%2.3%2.3%1.3%0.5%
Aug 202662.8%20.3%7%3.4%2.2%2.7%1.2%0.42%
Sep 202663.8%20%6.1%3.4%2.7%2.7%1.2%0.28%

  1. 1.EROAD

    63.8%

    Held 1st. 9.3K estimated branded searches, +3.1% vs prior month. Share +1 points.

  2. 2.Cartrack

    20%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Argus Tracking

    6.1%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.9 points.

  4. 4.Teletrac Navman

    3.4%

    Held 4th. 490 estimated branded searches, +2.1% vs prior month. Share 0 points.

  5. 5.Sensium

    2.7%

    Moved from 6th to 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.

  6. 6.Smartrak

    2.7%

    Moved from 5th to 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Geotab

    1.2%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Webfleet

    0.28%

    Held 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Geotab and its closest rivals

Every comparison with Geotab

10 comparisons

How has branded search demand for Geotab changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Geotab in New Zealand rose from 160 to 170.
  • Across the 12 months ending September 2026, Geotab’s share of searches among fleet telematics providers in New Zealand held steady, from 1.1% to 1.2%.

How did search popularity change for New Zealand fleet telematics providers in September 2026?

6 changes

  1. In September 2026, EROAD gained share of searches among fleet telematics providers in New Zealand, from 62.8% to 63.8%.

  2. In September 2026, Argus Tracking lost share of searches among fleet telematics providers in New Zealand, from 7% to 6.1%.

  3. In September 2026, Sensium rose from 6th to 5th among fleet telematics providers in New Zealand.

  4. In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand.

  5. Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Webfleet in New Zealand fell 63.6% over 12 measured months, from 110 to 40 in September 2026.

How are Geotab’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Geotab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • geotab
  • geotab fleet tracking
  • geotab gps tracking
  • geotab logbook

Do you work for Geotab? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Geotab compete?

Geotab is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fleet management platforms8th of 101.1%Show ranking
Fleet telematics providers7th of 81.2%Shown above
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