How popular isCartrack?
In September 2026, people searched for Cartrack by name about 2,900 times in New Zealand, a 20.8% increase from the previous year. These searches made up 20% of all New Zealand fleet telematics provider searches, placing Cartrack second out of eight providers. When we asked both ChatGPT and Google AI Overviews about fleet telematics providers, Cartrack appeared in two of the five answers and was the sixth most recommended of the eight.
Cartrack is the second most searched of 8 competitors and the sixth most recommended in AI answers.
EROADShare of searches 63.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
CartrackShare of searches 20%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Argus TrackingShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Teletrac NavmanShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- SensiumShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cartrack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cartrack is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- EROAD1st
- Argus Tracking2nd
- Teletrac Navman3rd
- Smartrak4th
Webfleet5th- Cartrack6th
- Sensium7th
Geotab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet telematics providers in New Zealand?”
Asked ChatGPT
“What's the best fleet telematics provider in New Zealand for gps fleet tracking?”
Searched Google, AI Overview
“fleet tracking nz”
Searched Google, AI Overview
“gps fleet tracking nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fleet telematics providers compete with Cartrack?
Share of searches by month for EROAD, Cartrack, Argus Tracking, Teletrac Navman, Sensium, Smartrak. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Argus Tracking | Teletrac Navman | Sensium | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 16.3% | 6.8% | 3.3% | 2.6% | 4.9% | 1.1% | 0.75% |
| Nov 2025 | 64% | 15.9% | 5.8% | 4% | 2.6% | 5.8% | 0.93% | 0.99% |
| Dec 2025 | 65.1% | 16.2% | 6.1% | 3.3% | 2.7% | 5% | 0.94% | 0.68% |
| Jan 2026 | 61.6% | 19.2% | 5.8% | 4.7% | 2.6% | 4.7% | 0.8% | 0.64% |
| Feb 2026 | 64.6% | 17.2% | 6.3% | 3.4% | 1.9% | 5.2% | 1% | 0.36% |
| Mar 2026 | 61.6% | 19.3% | 6.6% | 4% | 2.1% | 4.8% | 1% | 0.66% |
| Apr 2026 | 64.9% | 17.4% | 6.4% | 2.8% | 2.8% | 4.3% | 1% | 0.36% |
| May 2026 | 66.1% | 17.8% | 6.5% | 2.4% | 1.9% | 3.6% | 1.1% | 0.67% |
| Jun 2026 | 63% | 20.6% | 7.1% | 2.8% | 2.3% | 2.8% | 1.2% | 0.35% |
| Jul 2026 | 63.4% | 20.6% | 6.3% | 3.4% | 2.3% | 2.3% | 1.3% | 0.5% |
| Aug 2026 | 62.8% | 20.3% | 7% | 3.4% | 2.2% | 2.7% | 1.2% | 0.42% |
| Sep 2026 | 63.8% | 20% | 6.1% | 3.4% | 2.7% | 2.7% | 1.2% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 9.3K | +3.1% | +1 points | |
| 2, held 2nd | 20% | 2.9K | 0% | -0.3 points | |
| 3, held 3rd | 6.1% | 880 | -12% | -0.9 points | |
| 4, held 4th | 3.4% | 490 | +2.1% | 0 points | |
| 5, moved from 6th to 5th | 2.7% | 390 | +21.9% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.7% | 390 | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.2% | 170 | 0% | 0 points | |
| 8, held 8th | 0.28% | 40 | -33.3% | -0.1 points |
1.
EROAD63.8%
Held 1st. 9.3K estimated branded searches, +3.1% vs prior month. Share +1 points.
2.
Cartrack20%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.1%
Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.9 points.
3.4%
Held 4th. 490 estimated branded searches, +2.1% vs prior month. Share 0 points.
5.Sensium
2.7%
Moved from 6th to 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.
6.Smartrak
2.7%
Moved from 5th to 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Geotab1.2%
Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Webfleet0.28%
Held 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between Cartrack and its closest rivals
Every comparison with Cartrack
10 comparisons
How has branded search demand for Cartrack changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cartrack in New Zealand rose from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet telematics providers in New Zealand increased from 16.3% to 20%.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet telematics providers in New Zealand peaked at 20.6% in July 2026 and was lowest at 15.9% in November 2025.
How did search popularity change for New Zealand fleet telematics providers in September 2026?
6 changes
In September 2026, EROAD gained share of searches among fleet telematics providers in New Zealand, from 62.8% to 63.8%.
In September 2026, Argus Tracking lost share of searches among fleet telematics providers in New Zealand, from 7% to 6.1%.
In September 2026, Sensium rose from 6th to 5th among fleet telematics providers in New Zealand.
In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand.
Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Webfleet in New Zealand fell 63.6% over 12 measured months, from 110 to 40 in September 2026.
How are Cartrack’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cartrack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cartrack
Do you work for Cartrack? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Cartrack compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fleet management platforms | 2nd of 10 | 18.5% | Show ranking |
| Fleet telematics providers | 2nd of 8 | 20% | Shown above |
Is Cartrack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.