Brandwave

Cartrack vs Smartrak:Which is more popular?

In September 2026, Cartrack had more branded searches than Smartrak among fleet management platforms in New Zealand. Cartrack had about 2,900 branded searches, while Smartrak had 390. Cartrack made up 18.5% of all fleet management platform searches we track, and Smartrak accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Cartrack appeared in four of the five answers and Smartrak in two. Cartrack and Smartrak were each mentioned first in two of the four answers that named either.

Among fleet management platforms in New Zealand in September 2026

Who do people search for more?

Cartrack, about 7 searches for every 1 for Smartrak

Cartrack 2.9K searchesSmartrak 390 searches

Who does AI mention more?

Cartrack, mentioned in 4 of 5 answers, Smartrak in 2

Cartrack in 4 of 5Smartrak in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Cartrack first in 2Smartrak first in 2

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Top fleet management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cartrack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smartrak was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cartrack and Smartrak were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Cartrack4th
  5. Smartrak5th
  6. Fleetpin6th
  7. Geotab7th
  8. Motive–
  9. Verizon Connect–
  10. Azuga–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cartrack or Smartrak more popular in search?

This chart shows how often people search Google for Cartrack and Smartrak by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.

Cartrack and Smartrak among fleet management platforms in New Zealand, by month

Share of searches by month for Cartrack, Smartrak. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackFleetpinArgus TrackingTeletrac NavmanSmartrakMotiveGeotabVerizon ConnectAzuga
Oct 202560.6%15.5%6.5%6.5%3.1%4.6%1.7%0.9%0.58%0.06%
Nov 202559.6%14.9%8.1%5.5%3.7%5.5%1.3%0.87%0.5%0.06%
Dec 202560.6%15.1%8%5.7%3.1%4.7%1.4%0.88%0.48%0.08%
Jan 202657.5%18.1%7.6%5.4%4.5%4.5%1.3%0.68%0.53%0%
Feb 202659.1%15.9%8.6%5.8%3.2%4.8%1.4%0.93%0.33%0.07%
Mar 202656%17.7%9.8%6.1%3.7%4.4%1.3%0.86%0.18%0.06%
Apr 202659.7%16.2%8.8%5.9%2.6%4%1.5%0.94%0.27%0.07%
May 202660.3%16.4%8.9%6%2.2%3.3%1.8%0.95%0.27%0.07%
Jun 202657.7%19%8.5%6.5%2.6%2.6%1.7%1.1%0.26%0.13%
Jul 202658.3%19.1%8.6%5.8%3.2%2.1%1.5%1.1%0.33%0.07%
Aug 202657.1%18.6%8.3%6.4%3.1%2.5%2.5%1.1%0.38%0%
Sep 202658.7%18.5%8.3%5.6%3.1%2.5%1.7%1.1%0.38%0.06%

How has the Cartrack and Smartrak comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fleet management platforms in September 2026?

2 changes

  1. In September 2026, Smartrak rose from 7th to 6th among fleet management platforms in New Zealand.

  2. Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cartrack’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cartrack

1 branded search term

  • cartrack

Smartrak

1 branded search term

  • smartrak

How the Brand Demand Index is measured

Other head-to-heads among fleet management platforms

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