Brandwave

Argus Tracking vs EROAD:Which is more popular?

In September 2026, EROAD had more branded searches than Argus Tracking among fleet management platforms in New Zealand. EROAD had about 9,180 branded searches, while Argus Tracking had 880. EROAD made up 58.7% of all fleet management platform searches we track, and Argus Tracking accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, EROAD appeared in four of the five answers and Argus Tracking in three. Argus Tracking and EROAD were each mentioned first in two of the four answers that named either.

Among fleet management platforms in New Zealand in September 2026

Who do people search for more?

EROAD, about 10 searches for every 1 for Argus Tracking

EROAD 9.2K searchesArgus Tracking 880 searches

Who does AI mention more?

EROAD, mentioned in 4 of 5 answers, Argus Tracking in 3

EROAD in 4 of 5Argus Tracking in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Argus Tracking first in 2EROAD first in 2

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Top fleet management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EROAD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Argus Tracking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Argus Tracking and EROAD were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Cartrack4th
  5. Smartrak5th
  6. Fleetpin6th
  7. Geotab7th
  8. Motive–
  9. Verizon Connect–
  10. Azuga–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Argus Tracking or EROAD more popular in search?

This chart shows how often people search Google for Argus Tracking and EROAD by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.

Argus Tracking and EROAD among fleet management platforms in New Zealand, by month

Share of searches by month for EROAD, Argus Tracking. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackFleetpinArgus TrackingTeletrac NavmanSmartrakMotiveGeotabVerizon ConnectAzuga
Oct 202560.6%15.5%6.5%6.5%3.1%4.6%1.7%0.9%0.58%0.06%
Nov 202559.6%14.9%8.1%5.5%3.7%5.5%1.3%0.87%0.5%0.06%
Dec 202560.6%15.1%8%5.7%3.1%4.7%1.4%0.88%0.48%0.08%
Jan 202657.5%18.1%7.6%5.4%4.5%4.5%1.3%0.68%0.53%0%
Feb 202659.1%15.9%8.6%5.8%3.2%4.8%1.4%0.93%0.33%0.07%
Mar 202656%17.7%9.8%6.1%3.7%4.4%1.3%0.86%0.18%0.06%
Apr 202659.7%16.2%8.8%5.9%2.6%4%1.5%0.94%0.27%0.07%
May 202660.3%16.4%8.9%6%2.2%3.3%1.8%0.95%0.27%0.07%
Jun 202657.7%19%8.5%6.5%2.6%2.6%1.7%1.1%0.26%0.13%
Jul 202658.3%19.1%8.6%5.8%3.2%2.1%1.5%1.1%0.33%0.07%
Aug 202657.1%18.6%8.3%6.4%3.1%2.5%2.5%1.1%0.38%0%
Sep 202658.7%18.5%8.3%5.6%3.1%2.5%1.7%1.1%0.38%0.06%

How has the Argus Tracking and EROAD comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fleet management platforms in September 2026?

2 changes

  1. In September 2026, EROAD gained share of searches among fleet management platforms in New Zealand, from 57.1% to 58.7%.

  2. In September 2026, Argus Tracking lost share of searches among fleet management platforms in New Zealand, from 6.4% to 5.6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Argus Tracking’s and EROAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Argus Tracking

1 branded search term

  • argus tracking

EROAD

7 branded search terms

  • eroad
  • eroad app
  • eroad inspect
  • eroad inspect app
  • eroad ltd
  • eroad where
  • my eroad

How the Brand Demand Index is measured

Other head-to-heads among fleet management platforms

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