Brandwave

How popular isEROAD in search?

In August 2026, there were an estimated 9.9K branded searches for EROAD in New Zealand which is down 6.8% over the last 11 months. EROAD holds 86.5% estimated Share of Search among New Zealand fleet telematics providers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. EROAD86.5%
  2. Teletrac Navman7.7%
  3. Smartrak3.6%
  4. Geotab1.7%
  5. Webfleet0.52%
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Which fleet telematics providers compete with EROAD?

EROAD against fleet telematics providers in New Zealand, by month

Share of Search by month for EROAD, Teletrac Navman, Smartrak. The figures are in the table below the chart.

View monthly share of search table
MonthEROADTeletrac NavmanSmartrakGeotabWebfleet
Oct 202585.3%6.5%5.9%1.3%0.96%
Nov 202583.7%7.2%6.9%1.1%1.2%
Dec 202586.1%6%6%1.1%0.8%
Jan 202683.7%8.8%5.7%0.96%0.86%
Feb 202685%7%6.4%1.2%0.43%
Mar 202683.4%8.7%5.8%1.2%0.8%
Apr 202686.5%6.7%5.1%1.2%0.43%
May 202687.3%6.2%4.2%1.4%0.78%
Jun 202687.6%7%3.5%1.5%0.44%
Jul 202686.9%7.7%3%1.8%0.61%
Aug 202686.5%7.7%3.6%1.7%0.52%
Sep 2026—————

  1. 1.EROAD

    86.5%

    held 1st · 9.9K estimated branded searches · -0.7% vs prior month · -0.5 points

  2. 2.Teletrac Navman

    7.7%

    held 2nd · 880 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Smartrak

    3.6%

    held 3rd · 410 estimated branded searches · +20.6% vs prior month · +0.6 points

  4. 4.Geotab

    1.7%

    held 4th · 200 estimated branded searches · -4.8% vs prior month · -0.1 points

  5. 5.Webfleet

    0.52%

    held 5th · 60 estimated branded searches · -14.3% vs prior month · -0.1 points

Compare search popularity between EROAD and its closest rivals

How has branded search demand for EROAD changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for EROAD in New Zealand fell from 10.6K to 9.9K.
  • Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand increased from 85.3% to 86.5%.
  • Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 87.6% in June 2026 and was lowest at 83.4% in March 2026.

How did search popularity change for New Zealand fleet telematics providers in August 2026?

  1. In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.

  2. Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.

  3. Estimated monthly branded searches for Geotab in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

  4. Estimated monthly branded searches for Webfleet in New Zealand fell 50% over 11 measured months, from 120 to 60 in August 2026.

How is EROAD measured?

Brandwave collects information about searches that people make online using EROAD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • eroad
  • eroad app
  • eroad assist
  • eroad co nz
  • eroad contact
  • eroad gps tracking
  • eroad inspect
  • eroad inspect app
  • eroad logbook
  • eroad ltd
  • eroad near me
  • eroad nz
  • eroad online
  • eroad ruc
  • eroad support
  • eroad where
  • my eroad

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How the Brand Demand Index is measured

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