How popular isGeotab in search?
In August 2026, there were an estimated 200 branded searches for Geotab in New Zealand which is up 25% over the last 11 months. Geotab holds 1.7% estimated Share of Search among New Zealand fleet telematics providers and is ranked 4th of 5 competitors for search popularity.
EROAD86.5%
Teletrac Navman7.7%- Smartrak3.6%
Geotab1.7%
Webfleet0.52%
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Which fleet telematics providers compete with Geotab?
Share of Search by month for EROAD, Teletrac Navman, Smartrak, Geotab. The figures are in the table below the chart.
View monthly share of search table
| Month | EROAD | Teletrac Navman | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 6.5% | 5.9% | 1.3% | 0.96% |
| Nov 2025 | 83.7% | 7.2% | 6.9% | 1.1% | 1.2% |
| Dec 2025 | 86.1% | 6% | 6% | 1.1% | 0.8% |
| Jan 2026 | 83.7% | 8.8% | 5.7% | 0.96% | 0.86% |
| Feb 2026 | 85% | 7% | 6.4% | 1.2% | 0.43% |
| Mar 2026 | 83.4% | 8.7% | 5.8% | 1.2% | 0.8% |
| Apr 2026 | 86.5% | 6.7% | 5.1% | 1.2% | 0.43% |
| May 2026 | 87.3% | 6.2% | 4.2% | 1.4% | 0.78% |
| Jun 2026 | 87.6% | 7% | 3.5% | 1.5% | 0.44% |
| Jul 2026 | 86.9% | 7.7% | 3% | 1.8% | 0.61% |
| Aug 2026 | 86.5% | 7.7% | 3.6% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.5% | 9.9K | -0.7% | -0.5 points | |
| 2, held 2nd | 7.7% | 880 | 0% | 0 points | |
| 3, held 3rd | 3.6% | 410 | +20.6% | +0.6 points | |
| 4, held 4th | 1.7% | 200 | -4.8% | -0.1 points | |
| 5, held 5th | 0.52% | 60 | -14.3% | -0.1 points |
1.
EROAD86.5%
held 1st · 9.9K estimated branded searches · -0.7% vs prior month · -0.5 points
7.7%
held 2nd · 880 estimated branded searches · 0% vs prior month · 0 points
3.Smartrak
3.6%
held 3rd · 410 estimated branded searches · +20.6% vs prior month · +0.6 points
4.
1.7%
held 4th · 200 estimated branded searches · -4.8% vs prior month · -0.1 points
5.
Webfleet0.52%
held 5th · 60 estimated branded searches · -14.3% vs prior month · -0.1 points
Compare search popularity between Geotab and its closest rivals
How has branded search demand for Geotab changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Geotab in New Zealand rose from 160 to 200.
- Across the 11 months ending August 2026, Geotab’s estimated Share of Search among fleet telematics providers in New Zealand held steady, from 1.3% to 1.7%.
How did search popularity change for New Zealand fleet telematics providers in August 2026?
4 changes
In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.
Estimated monthly branded searches for Geotab in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
Estimated monthly branded searches for Webfleet in New Zealand fell 50% over 11 measured months, from 120 to 60 in August 2026.
How is Geotab measured?
Brandwave collects information about searches that people make online using Geotab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- geotab
- geotab com
- geotab fleet tracking
- geotab gps tracking
- geotab logbook
- geotab nz
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Is Geotab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.