Fleet telematics providers in New Zealand:Which brands are most popular in search?
In August 2026, EROAD was the most searched among fleet telematics providers in New Zealand, with an estimated 9.9K branded searches and 86.5% estimated Share of Search within this set.
EROAD86.5%
Teletrac Navman7.7%- Smartrak3.6%
Geotab1.7%
Webfleet0.52%
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Share of SearchLeaderboard
Compare the GPS fleet tracking and telematics providers New Zealand fleets run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EROAD, Teletrac Navman, Smartrak. The figures are in the table below the chart.
View monthly share of search table
| Month | EROAD | Teletrac Navman | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 6.5% | 5.9% | 1.3% | 0.96% |
| Nov 2025 | 83.7% | 7.2% | 6.9% | 1.1% | 1.2% |
| Dec 2025 | 86.1% | 6% | 6% | 1.1% | 0.8% |
| Jan 2026 | 83.7% | 8.8% | 5.7% | 0.96% | 0.86% |
| Feb 2026 | 85% | 7% | 6.4% | 1.2% | 0.43% |
| Mar 2026 | 83.4% | 8.7% | 5.8% | 1.2% | 0.8% |
| Apr 2026 | 86.5% | 6.7% | 5.1% | 1.2% | 0.43% |
| May 2026 | 87.3% | 6.2% | 4.2% | 1.4% | 0.78% |
| Jun 2026 | 87.6% | 7% | 3.5% | 1.5% | 0.44% |
| Jul 2026 | 86.9% | 7.7% | 3% | 1.8% | 0.61% |
| Aug 2026 | 86.5% | 7.7% | 3.6% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.5% | 9.9K | -0.7% | -0.5 points | |
| 2, held 2nd | 7.7% | 880 | 0% | 0 points | |
| 3, held 3rd | 3.6% | 410 | +20.6% | +0.6 points | |
| 4, held 4th | 1.7% | 200 | -4.8% | -0.1 points | |
| 5, held 5th | 0.52% | 60 | -14.3% | -0.1 points |
1.
EROAD86.5%
held 1st · 9.9K estimated branded searches · -0.7% vs prior month · -0.5 points
7.7%
held 2nd · 880 estimated branded searches · 0% vs prior month · 0 points
3.Smartrak
3.6%
held 3rd · 410 estimated branded searches · +20.6% vs prior month · +0.6 points
4.
1.7%
held 4th · 200 estimated branded searches · -4.8% vs prior month · -0.1 points
5.
Webfleet0.52%
held 5th · 60 estimated branded searches · -14.3% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among fleet telematics providers in New Zealand?
5 brands
In August 2026, EROAD was the most searched among fleet telematics providers in New Zealand, with an estimated 9.9K branded searches and 86.5% estimated Share of Search within this set. Teletrac Navman is in 2nd place, 78.8 percentage points behind at 7.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| EROAD | 85.3% → 86.5% | 87.6%Jun 2026 | 83.4%Mar 2026 | 1st |
| Teletrac Navman | 6.5% → 7.7% | 8.8%Jan 2026 | 6%Dec 2025 | 2nd |
| Smartrak | 5.9% → 3.6% | 6.9%Nov 2025 | 3%Jul 2026 | 3rd |
| Geotab | 1.3% → 1.7% | 1.8%Jul 2026 | 0.96%Jan 2026 | 4th |
| Webfleet | 0.96% → 0.52% | 1.2%Nov 2025 | 0.43%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand increased from 85.3% to 86.5%.
- Across the 11 months ending August 2026, Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand increased from 6.5% to 7.7%.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand decreased from 5.9% to 3.6%.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 87.6% in June 2026 and was lowest at 83.4% in March 2026.
- Across the 11 months ending August 2026, Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 8.8% in January 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 6.9% in November 2025 and was lowest at 3% in July 2026.
- Across the 11 months ending August 2026, Geotab and Webfleet held steady: their estimated Share of Search among fleet telematics providers in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fleet telematics providers in August 2026?
4 changes
In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.
Estimated monthly branded searches for Geotab in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
Estimated monthly branded searches for Webfleet in New Zealand fell 50% over 11 measured months, from 120 to 60 in August 2026.
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