Smartrak vs Teletrac Navman:Which is more popular by branded search in New Zealand?
In August 2026, Teletrac Navman had more branded searches than Smartrak among fleet telematics providers in New Zealand. Teletrac Navman was estimated to have 880 branded searches compared to Smartrak’s 410, and held a 7.7% Share of Search versus Smartrak’s 3.6%.
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Which is more popular in search, Smartrak or Teletrac Navman?
Compare the GPS fleet tracking and telematics providers New Zealand fleets run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Teletrac Navman, Smartrak. The figures are in the table below the chart.
View monthly share of search table
| Month | EROAD | Teletrac Navman | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 6.5% | 5.9% | 1.3% | 0.96% |
| Nov 2025 | 83.7% | 7.2% | 6.9% | 1.1% | 1.2% |
| Dec 2025 | 86.1% | 6% | 6% | 1.1% | 0.8% |
| Jan 2026 | 83.7% | 8.8% | 5.7% | 0.96% | 0.86% |
| Feb 2026 | 85% | 7% | 6.4% | 1.2% | 0.43% |
| Mar 2026 | 83.4% | 8.7% | 5.8% | 1.2% | 0.8% |
| Apr 2026 | 86.5% | 6.7% | 5.1% | 1.2% | 0.43% |
| May 2026 | 87.3% | 6.2% | 4.2% | 1.4% | 0.78% |
| Jun 2026 | 87.6% | 7% | 3.5% | 1.5% | 0.44% |
| Jul 2026 | 86.9% | 7.7% | 3% | 1.8% | 0.61% |
| Aug 2026 | 86.5% | 7.7% | 3.6% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the Smartrak and Teletrac Navman comparison changed over the last 12 months?
3 findings
- Teletrac Navman was ahead of Smartrak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand moved from 5.9% to 3.6%, and its estimated monthly branded searches moved from 740 to 410.
- Across the 11 months ending August 2026, Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand moved from 6.5% to 7.7%, and its estimated monthly branded searches moved from 810 to 880.
How did search popularity change for New Zealand fleet telematics providers in August 2026?
2 changes
In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smartrak’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smartrak
3 branded search terms
- smartrak
- smartrak co nz
- smartrak new zealand
Teletrac Navman
5 branded search terms
- navman fleet
- teletrac navman
- teletrac navman near me
- teletrac navman nz
- teletracnavman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.