EROAD vs Smartrak:Which is more popular by branded search in New Zealand?
In August 2026, EROAD had more branded searches than Smartrak among fleet telematics providers in New Zealand. EROAD was estimated to have 9.9K branded searches compared to Smartrak’s 410, and held an 86.5% Share of Search versus Smartrak’s 3.6%.
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Which is more popular in search, EROAD or Smartrak?
Compare the GPS fleet tracking and telematics providers New Zealand fleets run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EROAD, Smartrak. The figures are in the table below the chart.
View monthly share of search table
| Month | EROAD | Teletrac Navman | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 6.5% | 5.9% | 1.3% | 0.96% |
| Nov 2025 | 83.7% | 7.2% | 6.9% | 1.1% | 1.2% |
| Dec 2025 | 86.1% | 6% | 6% | 1.1% | 0.8% |
| Jan 2026 | 83.7% | 8.8% | 5.7% | 0.96% | 0.86% |
| Feb 2026 | 85% | 7% | 6.4% | 1.2% | 0.43% |
| Mar 2026 | 83.4% | 8.7% | 5.8% | 1.2% | 0.8% |
| Apr 2026 | 86.5% | 6.7% | 5.1% | 1.2% | 0.43% |
| May 2026 | 87.3% | 6.2% | 4.2% | 1.4% | 0.78% |
| Jun 2026 | 87.6% | 7% | 3.5% | 1.5% | 0.44% |
| Jul 2026 | 86.9% | 7.7% | 3% | 1.8% | 0.61% |
| Aug 2026 | 86.5% | 7.7% | 3.6% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the EROAD and Smartrak comparison changed over the last 12 months?
3 findings
- EROAD was ahead of Smartrak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand moved from 85.3% to 86.5%, and its estimated monthly branded searches moved from 10.6K to 9.9K.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand moved from 5.9% to 3.6%, and its estimated monthly branded searches moved from 740 to 410.
How did search popularity change for New Zealand fleet telematics providers in August 2026?
1 change
In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using EROAD’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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