EROAD vs Geotab:Which is more popular by branded search in New Zealand?
In August 2026, EROAD had more branded searches than Geotab among fleet telematics providers in New Zealand. EROAD was estimated to have 9.9K branded searches compared to Geotab’s 200, and held an 86.5% Share of Search versus Geotab’s 1.7%.
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Which is more popular in search, EROAD or Geotab?
Compare the GPS fleet tracking and telematics providers New Zealand fleets run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EROAD, Geotab. The figures are in the table below the chart.
View monthly share of search table
| Month | EROAD | Teletrac Navman | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 6.5% | 5.9% | 1.3% | 0.96% |
| Nov 2025 | 83.7% | 7.2% | 6.9% | 1.1% | 1.2% |
| Dec 2025 | 86.1% | 6% | 6% | 1.1% | 0.8% |
| Jan 2026 | 83.7% | 8.8% | 5.7% | 0.96% | 0.86% |
| Feb 2026 | 85% | 7% | 6.4% | 1.2% | 0.43% |
| Mar 2026 | 83.4% | 8.7% | 5.8% | 1.2% | 0.8% |
| Apr 2026 | 86.5% | 6.7% | 5.1% | 1.2% | 0.43% |
| May 2026 | 87.3% | 6.2% | 4.2% | 1.4% | 0.78% |
| Jun 2026 | 87.6% | 7% | 3.5% | 1.5% | 0.44% |
| Jul 2026 | 86.9% | 7.7% | 3% | 1.8% | 0.61% |
| Aug 2026 | 86.5% | 7.7% | 3.6% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the EROAD and Geotab comparison changed over the last 12 months?
3 findings
- EROAD was ahead of Geotab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand moved from 85.3% to 86.5%, and its estimated monthly branded searches moved from 10.6K to 9.9K.
- Across the 11 months ending August 2026, Geotab’s estimated Share of Search among fleet telematics providers in New Zealand moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 160 to 200.
How did search popularity change for New Zealand fleet telematics providers in August 2026?
1 change
Estimated monthly branded searches for Geotab in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EROAD’s and Geotab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EROAD
17 branded search terms
- eroad
- eroad app
- eroad assist
- eroad co nz
- eroad contact
- eroad gps tracking
- eroad inspect
- eroad inspect app
- eroad logbook
- eroad ltd
- eroad near me
- eroad nz
- eroad online
- eroad ruc
- eroad support
- eroad where
- my eroad
Geotab
6 branded search terms
- geotab
- geotab com
- geotab fleet tracking
- geotab gps tracking
- geotab logbook
- geotab nz
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