Brandwave

How popular isEROAD?

In September 2026, people searched for EROAD by name about 9,270 times in New Zealand, about the same as the previous year. These searches made up 58.7% of all New Zealand fleet management platform searches, placing EROAD first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about fleet management platforms, EROAD appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

EROAD is the most searched of 10 competitors and the most recommended in AI answers.

  1. EROADShare of searches 58.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CartrackShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. FleetpinShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Argus TrackingShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Teletrac NavmanShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top fleet management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EROAD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. EROAD is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Cartrack4th
  5. Smartrak5th
  6. Fleetpin6th
  7. Geotab7th
  8. Motive–
  9. Verizon Connect–
  10. Azuga–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fleet management platforms compete with EROAD?

EROAD against fleet management platforms in New Zealand, by month

Share of searches by month for EROAD, Cartrack, Fleetpin, Argus Tracking, Teletrac Navman, Smartrak. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackFleetpinArgus TrackingTeletrac NavmanSmartrakMotiveGeotabVerizon ConnectAzuga
Oct 202560.6%15.5%6.5%6.5%3.1%4.6%1.7%0.9%0.58%0.06%
Nov 202559.6%14.9%8.1%5.5%3.7%5.5%1.3%0.87%0.5%0.06%
Dec 202560.6%15.1%8%5.7%3.1%4.7%1.4%0.88%0.48%0.08%
Jan 202657.5%18.1%7.6%5.4%4.5%4.5%1.3%0.68%0.53%0%
Feb 202659.1%15.9%8.6%5.8%3.2%4.8%1.4%0.93%0.33%0.07%
Mar 202656%17.7%9.8%6.1%3.7%4.4%1.3%0.86%0.18%0.06%
Apr 202659.7%16.2%8.8%5.9%2.6%4%1.5%0.94%0.27%0.07%
May 202660.3%16.4%8.9%6%2.2%3.3%1.8%0.95%0.27%0.07%
Jun 202657.7%19%8.5%6.5%2.6%2.6%1.7%1.1%0.26%0.13%
Jul 202658.3%19.1%8.6%5.8%3.2%2.1%1.5%1.1%0.33%0.07%
Aug 202657.1%18.6%8.3%6.4%3.1%2.5%2.5%1.1%0.38%0%
Sep 202658.7%18.5%8.3%5.6%3.1%2.5%1.7%1.1%0.38%0.06%

  1. 1.EROAD

    58.7%

    Held 1st. 9.2K estimated branded searches, +2.9% vs prior month. Share +1.6 points.

  2. 2.Cartrack

    18.5%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fleetpin

    8.3%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Argus Tracking

    5.6%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share -0.8 points.

  5. 5.Teletrac Navman

    3.1%

    Held 5th. 490 estimated branded searches, +2.1% vs prior month. Share +0.1 points.

  6. 6.Smartrak

    2.5%

    Moved from 7th to 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Motive

    1.7%

    Moved from 6th to 7th. 260 estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  8. 8.Geotab

    1.1%

    Held 8th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Verizon Connect

    0.38%

    Held 9th. 60 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Azuga

    0.06%

    Held 10th. 10 estimated branded searches, — vs prior month. Share +0.1 points.

Compare popularity between EROAD and its closest rivals

Every comparison with EROAD

10 comparisons

How has branded search demand for EROAD changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EROAD in New Zealand held steady, from 9.5K to 9.3K.
  • Across the 12 months ending September 2026, EROAD’s share of searches among fleet management platforms in New Zealand decreased from 60.6% to 58.7%.
  • Across the 12 months ending September 2026, EROAD’s share of searches among fleet management platforms in New Zealand peaked at 60.6% in October 2025 and was lowest at 56% in March 2026.

How did search popularity change for New Zealand fleet management platforms in September 2026?

6 changes

  1. In September 2026, EROAD gained share of searches among fleet management platforms in New Zealand, from 57.1% to 58.7%.

  2. In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%.

  3. In September 2026, Argus Tracking lost share of searches among fleet management platforms in New Zealand, from 6.4% to 5.6%.

  4. In September 2026, Smartrak rose from 7th to 6th among fleet management platforms in New Zealand.

  5. Estimated monthly branded searches for Fleetpin in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Geotab in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are EROAD’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using EROAD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eroad
  • eroad app
  • eroad gps tracking
  • eroad inspect
  • eroad inspect app
  • eroad logbook
  • eroad ltd
  • eroad ruc
  • eroad where
  • my eroad

Do you work for EROAD? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does EROAD compete?

EROAD is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fleet management platforms1st of 1058.7%Shown above
Fleet telematics providers1st of 863.8%Show ranking
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Is EROAD your brand?

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