Fleet management platforms in New Zealand:Which are most popular?
In September 2026, EROAD was the most searched fleet management platform in New Zealand, accounting for 58.7% of all searches among the ten platforms we track. When we checked with ChatGPT and Google AI Overviews, Teletrac Navman showed up in every answer. EROAD was recommended most often, coming first in two out of five responses.
EROADShare of searches 58.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
CartrackShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
FleetpinShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Argus TrackingShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Teletrac NavmanShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top fleet management platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared every time. EROAD was recommended most often, coming first in two out of five answers. Argus Tracking was second, and Teletrac Navman was third. Motive, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- EROAD1st
- Argus Tracking2nd
- Teletrac Navman3rd
- Cartrack4th
- Smartrak5th
- Fleetpin6th
Geotab7th
Motive–
Verizon Connect–
Azuga–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management platforms
5 answers
Asked ChatGPT
“Which fleet management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet management platforms in New Zealand?”
Asked ChatGPT
“What's the best fleet management platform in New Zealand for vehicle tracking?”
Searched Google, AI Overview
“fleet management software nz”
Searched Google, AI Overview
“vehicle tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fleet management platforms do people search for most?
This chart shows how often people search Google for each fleet management platform by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for EROAD, Cartrack, Fleetpin, Argus Tracking, Teletrac Navman, Smartrak. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Fleetpin | Argus Tracking | Teletrac Navman | Smartrak | Motive | Geotab | Verizon Connect | Azuga |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 15.5% | 6.5% | 6.5% | 3.1% | 4.6% | 1.7% | 0.9% | 0.58% | 0.06% |
| Nov 2025 | 59.6% | 14.9% | 8.1% | 5.5% | 3.7% | 5.5% | 1.3% | 0.87% | 0.5% | 0.06% |
| Dec 2025 | 60.6% | 15.1% | 8% | 5.7% | 3.1% | 4.7% | 1.4% | 0.88% | 0.48% | 0.08% |
| Jan 2026 | 57.5% | 18.1% | 7.6% | 5.4% | 4.5% | 4.5% | 1.3% | 0.68% | 0.53% | 0% |
| Feb 2026 | 59.1% | 15.9% | 8.6% | 5.8% | 3.2% | 4.8% | 1.4% | 0.93% | 0.33% | 0.07% |
| Mar 2026 | 56% | 17.7% | 9.8% | 6.1% | 3.7% | 4.4% | 1.3% | 0.86% | 0.18% | 0.06% |
| Apr 2026 | 59.7% | 16.2% | 8.8% | 5.9% | 2.6% | 4% | 1.5% | 0.94% | 0.27% | 0.07% |
| May 2026 | 60.3% | 16.4% | 8.9% | 6% | 2.2% | 3.3% | 1.8% | 0.95% | 0.27% | 0.07% |
| Jun 2026 | 57.7% | 19% | 8.5% | 6.5% | 2.6% | 2.6% | 1.7% | 1.1% | 0.26% | 0.13% |
| Jul 2026 | 58.3% | 19.1% | 8.6% | 5.8% | 3.2% | 2.1% | 1.5% | 1.1% | 0.33% | 0.07% |
| Aug 2026 | 57.1% | 18.6% | 8.3% | 6.4% | 3.1% | 2.5% | 2.5% | 1.1% | 0.38% | 0% |
| Sep 2026 | 58.7% | 18.5% | 8.3% | 5.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.38% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 9.2K | +2.9% | +1.6 points | |
| 2, held 2nd | 18.5% | 2.9K | 0% | 0 points | |
| 3, held 3rd | 8.3% | 1.3K | 0% | 0 points | |
| 4, held 4th | 5.6% | 880 | -12% | -0.8 points | |
| 5, held 5th | 3.1% | 490 | +2.1% | +0.1 points | |
| 6, moved from 7th to 6th | 2.5% | 390 | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.7% | 260 | -33.3% | -0.8 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.1% | 170 | 0% | 0 points | |
| 9, held 9th | 0.38% | 60 | 0% | 0 points | |
| 10, held 10th | 0.06% | 10 | — | +0.1 points |
1.
EROAD58.7%
Held 1st. 9.2K estimated branded searches, +2.9% vs prior month. Share +1.6 points.
2.
Cartrack18.5%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Fleetpin8.3%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
5.6%
Held 4th. 880 estimated branded searches, -12% vs prior month. Share -0.8 points.
3.1%
Held 5th. 490 estimated branded searches, +2.1% vs prior month. Share +0.1 points.
6.Smartrak
2.5%
Moved from 7th to 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Motive1.7%
Moved from 6th to 7th. 260 estimated branded searches, -33.3% vs prior month. Share -0.8 points.
8.
Geotab1.1%
Held 8th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
0.38%
Held 9th. 60 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Azuga0.06%
Held 10th. 10 estimated branded searches, — vs prior month. Share +0.1 points.
Which brand is most popular in search among fleet management platforms in New Zealand?
10 brands
In September 2026, EROAD was the most searched among fleet management platforms in New Zealand, with an estimated 9.2K branded searches, 58.7% of all searches for the ten we track. Cartrack is in 2nd place, 40.2 percentage points behind at 18.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| EROAD | 60.6% → 58.7% | 60.6%Oct 2025 | 56%Mar 2026 | 1st |
| Cartrack | 15.5% → 18.5% | 19.1%Jul 2026 | 14.9%Nov 2025 | 2nd |
| Fleetpin | 6.5% → 8.3% | 9.8%Mar 2026 | 6.5%Oct 2025 | 4th → 3rd |
| Argus Tracking | 6.5% → 5.6% | 6.5%Jun 2026 | 5.4%Jan 2026 | 3rd → 4th |
| Teletrac Navman | 3.1% | 4.5%Jan 2026 | 2.2%May 2026 | 6th → 5th |
| Smartrak | 4.6% → 2.5% | 5.5%Nov 2025 | 2.1%Jul 2026 | 5th → 6th |
| Motive | 1.7% | 2.5%Aug 2026 | 1.3%Mar 2026 | 7th |
| Geotab | 0.9% → 1.1% | 1.1%Jul 2026 | 0.68%Jan 2026 | 8th |
| Verizon Connect | 0.58% → 0.38% | 0.58%Oct 2025 | 0.18%Mar 2026 | 9th |
| Azuga | 0.06% | 0.13%Jun 2026 | 0%Jan 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, EROAD’s share of searches among fleet management platforms in New Zealand decreased from 60.6% to 58.7%.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet management platforms in New Zealand increased from 15.5% to 18.5%.
- Across the 12 months ending September 2026, Fleetpin’s share of searches among fleet management platforms in New Zealand increased from 6.5% to 8.3%.
- Across the 12 months ending September 2026, Argus Tracking’s share of searches among fleet management platforms in New Zealand decreased from 6.5% to 5.6%.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet management platforms in New Zealand decreased from 4.6% to 2.5%.
- Across the 12 months ending September 2026, EROAD’s share of searches among fleet management platforms in New Zealand peaked at 60.6% in October 2025 and was lowest at 56% in March 2026.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet management platforms in New Zealand peaked at 19.1% in July 2026 and was lowest at 14.9% in November 2025.
- Across the 12 months ending September 2026, Fleetpin’s share of searches among fleet management platforms in New Zealand peaked at 9.8% in March 2026 and was lowest at 6.5% in October 2025.
- Across the 12 months ending September 2026, Argus Tracking’s share of searches among fleet management platforms in New Zealand peaked at 6.5% in June 2026 and was lowest at 5.4% in January 2026.
- Across the 12 months ending September 2026, Teletrac Navman’s share of searches among fleet management platforms in New Zealand peaked at 4.5% in January 2026 and was lowest at 2.2% in May 2026.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet management platforms in New Zealand peaked at 5.5% in November 2025 and was lowest at 2.1% in July 2026.
- Across the 12 months ending September 2026, Motive’s share of searches among fleet management platforms in New Zealand peaked at 2.5% in August 2026 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, Fleetpin rose from 4th to 3rd among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Argus Tracking fell from 3rd to 4th among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Teletrac Navman rose from 6th to 5th among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Smartrak fell from 5th to 6th among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Motive, Geotab, Verizon Connect and Azuga held steady: their share of searches among fleet management platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fleet management platforms in September 2026?
8 changes
In September 2026, EROAD gained share of searches among fleet management platforms in New Zealand, from 57.1% to 58.7%.
In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%.
In September 2026, Argus Tracking lost share of searches among fleet management platforms in New Zealand, from 6.4% to 5.6%.
In September 2026, Smartrak rose from 7th to 6th among fleet management platforms in New Zealand.
Estimated monthly branded searches for Fleetpin in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Geotab in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Verizon Connect in New Zealand fell 33.3% over 12 measured months, from 90 to 60 in September 2026.
Compare popularity between leading brands
- EROAD vs Cartrack: compare popularity
- EROAD vs Fleetpin: compare popularity
- EROAD vs Argus Tracking: compare popularity
- EROAD vs Teletrac Navman: compare popularity
- Cartrack vs Fleetpin: compare popularity
- Cartrack vs Argus Tracking: compare popularity
- Cartrack vs Teletrac Navman: compare popularity
- Fleetpin vs Argus Tracking: compare popularity
- Fleetpin vs Teletrac Navman: compare popularity
- Argus Tracking vs Teletrac Navman: compare popularity
- Compare any of these brands
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