Argus Tracking vs Cartrack:Which is more popular?
In September 2026, Cartrack had more branded searches than Argus Tracking among fleet telematics providers in New Zealand. Cartrack had about 2,900 branded searches, while Argus Tracking had 880. Cartrack made up 20% of all fleet telematics provider searches we track, and Argus Tracking accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Argus Tracking appeared in four of the five answers and Cartrack in two. Argus Tracking was mentioned before Cartrack in every answer that named either.
Who do people search for more?
Cartrack, about 3 searches for every 1 for Argus Tracking
Who does AI mention more?
Argus Tracking, mentioned in 4 of 5 answers, Cartrack in 2
Who does AI recommend more?
Argus Tracking, named ahead of Cartrack in 4 of 4 answers
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Argus Tracking was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cartrack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Argus Tracking was listed before Cartrack in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st- Argus Tracking2nd
Teletrac Navman3rd- Smartrak4th
Webfleet5th- Cartrack6th
- Sensium7th
Geotab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet telematics providers in New Zealand?”
Asked ChatGPT
“What's the best fleet telematics provider in New Zealand for gps fleet tracking?”
Searched Google, AI Overview
“fleet tracking nz”
Searched Google, AI Overview
“gps fleet tracking nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Argus Tracking or Cartrack more popular in search?
This chart shows how often people search Google for Argus Tracking and Cartrack by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.
Share of searches by month for Cartrack, Argus Tracking. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Argus Tracking | Teletrac Navman | Sensium | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 16.3% | 6.8% | 3.3% | 2.6% | 4.9% | 1.1% | 0.75% |
| Nov 2025 | 64% | 15.9% | 5.8% | 4% | 2.6% | 5.8% | 0.93% | 0.99% |
| Dec 2025 | 65.1% | 16.2% | 6.1% | 3.3% | 2.7% | 5% | 0.94% | 0.68% |
| Jan 2026 | 61.6% | 19.2% | 5.8% | 4.7% | 2.6% | 4.7% | 0.8% | 0.64% |
| Feb 2026 | 64.6% | 17.2% | 6.3% | 3.4% | 1.9% | 5.2% | 1% | 0.36% |
| Mar 2026 | 61.6% | 19.3% | 6.6% | 4% | 2.1% | 4.8% | 1% | 0.66% |
| Apr 2026 | 64.9% | 17.4% | 6.4% | 2.8% | 2.8% | 4.3% | 1% | 0.36% |
| May 2026 | 66.1% | 17.8% | 6.5% | 2.4% | 1.9% | 3.6% | 1.1% | 0.67% |
| Jun 2026 | 63% | 20.6% | 7.1% | 2.8% | 2.3% | 2.8% | 1.2% | 0.35% |
| Jul 2026 | 63.4% | 20.6% | 6.3% | 3.4% | 2.3% | 2.3% | 1.3% | 0.5% |
| Aug 2026 | 62.8% | 20.3% | 7% | 3.4% | 2.2% | 2.7% | 1.2% | 0.42% |
| Sep 2026 | 63.8% | 20% | 6.1% | 3.4% | 2.7% | 2.7% | 1.2% | 0.28% |
How has the Argus Tracking and Cartrack comparison changed over the last 12 months?
3 findings
- Cartrack was ahead of Argus Tracking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Argus Tracking’s share of searches among fleet telematics providers in New Zealand moved from 6.8% to 6.1%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet telematics providers in New Zealand moved from 16.3% to 20%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for New Zealand fleet telematics providers in September 2026?
2 changes
In September 2026, Argus Tracking lost share of searches among fleet telematics providers in New Zealand, from 7% to 6.1%.
Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Argus Tracking’s and Cartrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Argus Tracking
1 branded search term
- argus tracking
Cartrack
1 branded search term
- cartrack
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