Brandwave

Cartrack vs Teletrac Navman:Which is more popular?

In September 2026, Cartrack had more branded searches than Teletrac Navman among fleet telematics providers in New Zealand. Cartrack had about 2,900 branded searches, while Teletrac Navman had 490. Cartrack made up 20% of all fleet telematics provider searches we track, and Teletrac Navman accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Teletrac Navman appeared in all five answers and Cartrack in two. Teletrac Navman was mentioned before Cartrack in four out of five answers.

Among fleet telematics providers in New Zealand in September 2026

Who do people search for more?

Cartrack, about 6 searches for every 1 for Teletrac Navman

Cartrack 2.9K searchesTeletrac Navman 490 searches

Who does AI mention more?

Teletrac Navman, mentioned in every answer we collected

Teletrac Navman in 5 of 5Cartrack in 2 of 5

Who does AI recommend more?

Teletrac Navman, named ahead of Cartrack in 4 of 5 answers

Teletrac Navman first in 4Cartrack first in 1

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Top fleet telematics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared in all five answers. Cartrack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Teletrac Navman was listed before Cartrack in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Smartrak4th
  5. Webfleet5th
  6. Cartrack6th
  7. Sensium7th
  8. Geotab8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fleet telematics providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cartrack or Teletrac Navman more popular in search?

This chart shows how often people search Google for Cartrack and Teletrac Navman by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.

Cartrack and Teletrac Navman among fleet telematics providers in New Zealand, by month

Share of searches by month for Cartrack, Teletrac Navman. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackArgus TrackingTeletrac NavmanSensiumSmartrakGeotabWebfleet
Oct 202564.3%16.3%6.8%3.3%2.6%4.9%1.1%0.75%
Nov 202564%15.9%5.8%4%2.6%5.8%0.93%0.99%
Dec 202565.1%16.2%6.1%3.3%2.7%5%0.94%0.68%
Jan 202661.6%19.2%5.8%4.7%2.6%4.7%0.8%0.64%
Feb 202664.6%17.2%6.3%3.4%1.9%5.2%1%0.36%
Mar 202661.6%19.3%6.6%4%2.1%4.8%1%0.66%
Apr 202664.9%17.4%6.4%2.8%2.8%4.3%1%0.36%
May 202666.1%17.8%6.5%2.4%1.9%3.6%1.1%0.67%
Jun 202663%20.6%7.1%2.8%2.3%2.8%1.2%0.35%
Jul 202663.4%20.6%6.3%3.4%2.3%2.3%1.3%0.5%
Aug 202662.8%20.3%7%3.4%2.2%2.7%1.2%0.42%
Sep 202663.8%20%6.1%3.4%2.7%2.7%1.2%0.28%

How has the Cartrack and Teletrac Navman comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fleet telematics providers in September 2026?

1 change
  1. Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cartrack’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cartrack

1 branded search term

  • cartrack

Teletrac Navman

3 branded search terms

  • navman fleet
  • teletrac navman
  • teletracnavman

How the Brand Demand Index is measured

Other head-to-heads among fleet telematics providers

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