Cartrack vs Geotab:Which is more popular?
In September 2026, Cartrack had more branded searches than Geotab among fleet management platforms in New Zealand. Cartrack had about 2,900 branded searches, while Geotab had 170. Cartrack made up 18.5% of all fleet management platform searches we track, and Geotab accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Cartrack appeared in four of the five answers and Geotab in one. Cartrack was mentioned before Geotab in three out of four answers that named either.
Who do people search for more?
Cartrack, about 17 searches for every 1 for Geotab
Who does AI mention more?
Cartrack, mentioned in 4 of 5 answers, Geotab in 1
Who does AI recommend more?
Cartrack, named ahead of Geotab in 3 of 4 answers
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Top fleet management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cartrack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Geotab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cartrack was listed before Geotab in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd
Teletrac Navman3rd- Cartrack4th
- Smartrak5th
Fleetpin6th
Geotab7th
Motive–
Verizon Connect–
Azuga–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management platforms
5 answers
Asked ChatGPT
“Which fleet management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet management platforms in New Zealand?”
Asked ChatGPT
“What's the best fleet management platform in New Zealand for vehicle tracking?”
Searched Google, AI Overview
“fleet management software nz”
Searched Google, AI Overview
“vehicle tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cartrack or Geotab more popular in search?
This chart shows how often people search Google for Cartrack and Geotab by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Cartrack, Geotab. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Fleetpin | Argus Tracking | Teletrac Navman | Smartrak | Motive | Geotab | Verizon Connect | Azuga |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 15.5% | 6.5% | 6.5% | 3.1% | 4.6% | 1.7% | 0.9% | 0.58% | 0.06% |
| Nov 2025 | 59.6% | 14.9% | 8.1% | 5.5% | 3.7% | 5.5% | 1.3% | 0.87% | 0.5% | 0.06% |
| Dec 2025 | 60.6% | 15.1% | 8% | 5.7% | 3.1% | 4.7% | 1.4% | 0.88% | 0.48% | 0.08% |
| Jan 2026 | 57.5% | 18.1% | 7.6% | 5.4% | 4.5% | 4.5% | 1.3% | 0.68% | 0.53% | 0% |
| Feb 2026 | 59.1% | 15.9% | 8.6% | 5.8% | 3.2% | 4.8% | 1.4% | 0.93% | 0.33% | 0.07% |
| Mar 2026 | 56% | 17.7% | 9.8% | 6.1% | 3.7% | 4.4% | 1.3% | 0.86% | 0.18% | 0.06% |
| Apr 2026 | 59.7% | 16.2% | 8.8% | 5.9% | 2.6% | 4% | 1.5% | 0.94% | 0.27% | 0.07% |
| May 2026 | 60.3% | 16.4% | 8.9% | 6% | 2.2% | 3.3% | 1.8% | 0.95% | 0.27% | 0.07% |
| Jun 2026 | 57.7% | 19% | 8.5% | 6.5% | 2.6% | 2.6% | 1.7% | 1.1% | 0.26% | 0.13% |
| Jul 2026 | 58.3% | 19.1% | 8.6% | 5.8% | 3.2% | 2.1% | 1.5% | 1.1% | 0.33% | 0.07% |
| Aug 2026 | 57.1% | 18.6% | 8.3% | 6.4% | 3.1% | 2.5% | 2.5% | 1.1% | 0.38% | 0% |
| Sep 2026 | 58.7% | 18.5% | 8.3% | 5.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.38% | 0.06% |
How has the Cartrack and Geotab comparison changed over the last 12 months?
3 findings
- Cartrack was ahead of Geotab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet management platforms in New Zealand moved from 15.5% to 18.5%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Geotab’s share of searches among fleet management platforms in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand fleet management platforms in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cartrack’s and Geotab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fleet management platforms
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