Geotab vs Smartrak:Which is more popular?
In September 2026, Smartrak had more branded searches than Geotab among fleet telematics providers in New Zealand. Smartrak had about 390 branded searches, while Geotab had 170. Smartrak made up 2.7% of all fleet telematics provider searches we track, and Geotab accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Smartrak appeared in three of the five answers and Geotab in two. Smartrak was mentioned before Geotab in every answer that named either.
Who do people search for more?
Smartrak, about 2 searches for every 1 for Geotab
Who does AI mention more?
Smartrak, mentioned in 3 of 5 answers, Geotab in 2
Who does AI recommend more?
Smartrak, named ahead of Geotab in 3 of 3 answers
Follow Geotab vs Smartrak and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smartrak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Geotab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smartrak was listed before Geotab in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd
Teletrac Navman3rd- Smartrak4th
Webfleet5th
Cartrack6th- Sensium7th
Geotab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet telematics providers in New Zealand?”
Asked ChatGPT
“What's the best fleet telematics provider in New Zealand for gps fleet tracking?”
Searched Google, AI Overview
“fleet tracking nz”
Searched Google, AI Overview
“gps fleet tracking nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Geotab or Smartrak more popular in search?
This chart shows how often people search Google for Geotab and Smartrak by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.
Share of searches by month for Smartrak, Geotab. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Argus Tracking | Teletrac Navman | Sensium | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 16.3% | 6.8% | 3.3% | 2.6% | 4.9% | 1.1% | 0.75% |
| Nov 2025 | 64% | 15.9% | 5.8% | 4% | 2.6% | 5.8% | 0.93% | 0.99% |
| Dec 2025 | 65.1% | 16.2% | 6.1% | 3.3% | 2.7% | 5% | 0.94% | 0.68% |
| Jan 2026 | 61.6% | 19.2% | 5.8% | 4.7% | 2.6% | 4.7% | 0.8% | 0.64% |
| Feb 2026 | 64.6% | 17.2% | 6.3% | 3.4% | 1.9% | 5.2% | 1% | 0.36% |
| Mar 2026 | 61.6% | 19.3% | 6.6% | 4% | 2.1% | 4.8% | 1% | 0.66% |
| Apr 2026 | 64.9% | 17.4% | 6.4% | 2.8% | 2.8% | 4.3% | 1% | 0.36% |
| May 2026 | 66.1% | 17.8% | 6.5% | 2.4% | 1.9% | 3.6% | 1.1% | 0.67% |
| Jun 2026 | 63% | 20.6% | 7.1% | 2.8% | 2.3% | 2.8% | 1.2% | 0.35% |
| Jul 2026 | 63.4% | 20.6% | 6.3% | 3.4% | 2.3% | 2.3% | 1.3% | 0.5% |
| Aug 2026 | 62.8% | 20.3% | 7% | 3.4% | 2.2% | 2.7% | 1.2% | 0.42% |
| Sep 2026 | 63.8% | 20% | 6.1% | 3.4% | 2.7% | 2.7% | 1.2% | 0.28% |
How has the Geotab and Smartrak comparison changed over the last 12 months?
3 findings
- Smartrak was ahead of Geotab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Geotab’s share of searches among fleet telematics providers in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 160 to 170.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet telematics providers in New Zealand moved from 4.9% to 2.7%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for New Zealand fleet telematics providers in September 2026?
1 change
In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Geotab’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fleet telematics providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.