Argus Tracking vs Geotab:Which is more popular?
In September 2026, Argus Tracking had more branded searches than Geotab among fleet telematics providers in New Zealand. Argus Tracking had about 880 branded searches, while Geotab had 170. Argus Tracking made up 6.1% of all fleet telematics provider searches we track, and Geotab accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Argus Tracking appeared in four of the five answers and Geotab in two. Argus Tracking was mentioned before Geotab in every answer that named either.
Who do people search for more?
Argus Tracking, about 5 searches for every 1 for Geotab
Who does AI mention more?
Argus Tracking, mentioned in 4 of 5 answers, Geotab in 2
Who does AI recommend more?
Argus Tracking, named ahead of Geotab in 4 of 4 answers
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Argus Tracking was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Geotab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Argus Tracking was listed before Geotab in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st- Argus Tracking2nd
Teletrac Navman3rd- Smartrak4th
Webfleet5th
Cartrack6th- Sensium7th
Geotab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet telematics providers in New Zealand?”
Asked ChatGPT
“What's the best fleet telematics provider in New Zealand for gps fleet tracking?”
Searched Google, AI Overview
“fleet tracking nz”
Searched Google, AI Overview
“gps fleet tracking nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Argus Tracking or Geotab more popular in search?
This chart shows how often people search Google for Argus Tracking and Geotab by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.
Share of searches by month for Argus Tracking, Geotab. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Argus Tracking | Teletrac Navman | Sensium | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 16.3% | 6.8% | 3.3% | 2.6% | 4.9% | 1.1% | 0.75% |
| Nov 2025 | 64% | 15.9% | 5.8% | 4% | 2.6% | 5.8% | 0.93% | 0.99% |
| Dec 2025 | 65.1% | 16.2% | 6.1% | 3.3% | 2.7% | 5% | 0.94% | 0.68% |
| Jan 2026 | 61.6% | 19.2% | 5.8% | 4.7% | 2.6% | 4.7% | 0.8% | 0.64% |
| Feb 2026 | 64.6% | 17.2% | 6.3% | 3.4% | 1.9% | 5.2% | 1% | 0.36% |
| Mar 2026 | 61.6% | 19.3% | 6.6% | 4% | 2.1% | 4.8% | 1% | 0.66% |
| Apr 2026 | 64.9% | 17.4% | 6.4% | 2.8% | 2.8% | 4.3% | 1% | 0.36% |
| May 2026 | 66.1% | 17.8% | 6.5% | 2.4% | 1.9% | 3.6% | 1.1% | 0.67% |
| Jun 2026 | 63% | 20.6% | 7.1% | 2.8% | 2.3% | 2.8% | 1.2% | 0.35% |
| Jul 2026 | 63.4% | 20.6% | 6.3% | 3.4% | 2.3% | 2.3% | 1.3% | 0.5% |
| Aug 2026 | 62.8% | 20.3% | 7% | 3.4% | 2.2% | 2.7% | 1.2% | 0.42% |
| Sep 2026 | 63.8% | 20% | 6.1% | 3.4% | 2.7% | 2.7% | 1.2% | 0.28% |
How has the Argus Tracking and Geotab comparison changed over the last 12 months?
3 findings
- Argus Tracking was ahead of Geotab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Argus Tracking’s share of searches among fleet telematics providers in New Zealand moved from 6.8% to 6.1%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Geotab’s share of searches among fleet telematics providers in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 160 to 170.
How did search popularity change for New Zealand fleet telematics providers in September 2026?
1 change
In September 2026, Argus Tracking lost share of searches among fleet telematics providers in New Zealand, from 7% to 6.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Argus Tracking’s and Geotab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Argus Tracking
1 branded search term
- argus tracking
Geotab
4 branded search terms
- geotab
- geotab fleet tracking
- geotab gps tracking
- geotab logbook
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