Motive vs Teletrac Navman:Which is more popular?
In September 2026, Teletrac Navman had more branded searches than Motive among fleet management platforms in New Zealand. Teletrac Navman had about 490 branded searches, while Motive had 260. Teletrac Navman made up 3.1% of all fleet management platform searches we track, and Motive accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Teletrac Navman appeared in all five answers and Motive in none.
Who do people search for more?
Teletrac Navman, about 88% more searches than Motive
Who does AI mention more?
Teletrac Navman, mentioned in every answer we collected
Who does AI recommend more?
Teletrac Navman, the only one of the two named
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Top fleet management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared in all five answers. Motive did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd- Teletrac Navman3rd
Cartrack4th- Smartrak5th
Fleetpin6th
Geotab7th
Motive–
Verizon Connect–
Azuga–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management platforms
5 answers
Asked ChatGPT
“Which fleet management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet management platforms in New Zealand?”
Asked ChatGPT
“What's the best fleet management platform in New Zealand for vehicle tracking?”
Searched Google, AI Overview
“fleet management software nz”
Searched Google, AI Overview
“vehicle tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Motive or Teletrac Navman more popular in search?
This chart shows how often people search Google for Motive and Teletrac Navman by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Teletrac Navman, Motive. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Fleetpin | Argus Tracking | Teletrac Navman | Smartrak | Motive | Geotab | Verizon Connect | Azuga |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 15.5% | 6.5% | 6.5% | 3.1% | 4.6% | 1.7% | 0.9% | 0.58% | 0.06% |
| Nov 2025 | 59.6% | 14.9% | 8.1% | 5.5% | 3.7% | 5.5% | 1.3% | 0.87% | 0.5% | 0.06% |
| Dec 2025 | 60.6% | 15.1% | 8% | 5.7% | 3.1% | 4.7% | 1.4% | 0.88% | 0.48% | 0.08% |
| Jan 2026 | 57.5% | 18.1% | 7.6% | 5.4% | 4.5% | 4.5% | 1.3% | 0.68% | 0.53% | 0% |
| Feb 2026 | 59.1% | 15.9% | 8.6% | 5.8% | 3.2% | 4.8% | 1.4% | 0.93% | 0.33% | 0.07% |
| Mar 2026 | 56% | 17.7% | 9.8% | 6.1% | 3.7% | 4.4% | 1.3% | 0.86% | 0.18% | 0.06% |
| Apr 2026 | 59.7% | 16.2% | 8.8% | 5.9% | 2.6% | 4% | 1.5% | 0.94% | 0.27% | 0.07% |
| May 2026 | 60.3% | 16.4% | 8.9% | 6% | 2.2% | 3.3% | 1.8% | 0.95% | 0.27% | 0.07% |
| Jun 2026 | 57.7% | 19% | 8.5% | 6.5% | 2.6% | 2.6% | 1.7% | 1.1% | 0.26% | 0.13% |
| Jul 2026 | 58.3% | 19.1% | 8.6% | 5.8% | 3.2% | 2.1% | 1.5% | 1.1% | 0.33% | 0.07% |
| Aug 2026 | 57.1% | 18.6% | 8.3% | 6.4% | 3.1% | 2.5% | 2.5% | 1.1% | 0.38% | 0% |
| Sep 2026 | 58.7% | 18.5% | 8.3% | 5.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.38% | 0.06% |
How has the Motive and Teletrac Navman comparison changed over the last 12 months?
3 findings
- Teletrac Navman was ahead of Motive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Motive’s share of searches among fleet management platforms in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Teletrac Navman’s share of searches among fleet management platforms in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 480 to 490.
How did search popularity change for New Zealand fleet management platforms in September 2026?
1 change
In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Motive’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Motive
3 branded search terms
- motive
- motive fleet
- motivefleet
Teletrac Navman
3 branded search terms
- navman fleet
- teletrac navman
- teletracnavman
Other head-to-heads among fleet management platforms
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