Smartrak vs Teletrac Navman:Which is more popular?
In September 2026, Teletrac Navman had more branded searches than Smartrak among fleet telematics providers in New Zealand. Teletrac Navman had about 490 branded searches, while Smartrak had 390. Teletrac Navman made up 3.4% of all fleet telematics provider searches we track, and Smartrak accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Teletrac Navman appeared in all five answers and Smartrak in three. Teletrac Navman was mentioned before Smartrak in every answer.
Who do people search for more?
Teletrac Navman, about 26% more searches than Smartrak
Who does AI mention more?
Teletrac Navman, mentioned in every answer we collected
Who does AI recommend more?
Teletrac Navman, named ahead of Smartrak in every answer
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared in all five answers. Smartrak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Teletrac Navman was listed before Smartrak in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd- Teletrac Navman3rd
- Smartrak4th
Webfleet5th
Cartrack6th- Sensium7th
Geotab8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet telematics providers in New Zealand?”
Asked ChatGPT
“What's the best fleet telematics provider in New Zealand for gps fleet tracking?”
Searched Google, AI Overview
“fleet tracking nz”
Searched Google, AI Overview
“gps fleet tracking nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Smartrak or Teletrac Navman more popular in search?
This chart shows how often people search Google for Smartrak and Teletrac Navman by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.
Share of searches by month for Teletrac Navman, Smartrak. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Argus Tracking | Teletrac Navman | Sensium | Smartrak | Geotab | Webfleet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 16.3% | 6.8% | 3.3% | 2.6% | 4.9% | 1.1% | 0.75% |
| Nov 2025 | 64% | 15.9% | 5.8% | 4% | 2.6% | 5.8% | 0.93% | 0.99% |
| Dec 2025 | 65.1% | 16.2% | 6.1% | 3.3% | 2.7% | 5% | 0.94% | 0.68% |
| Jan 2026 | 61.6% | 19.2% | 5.8% | 4.7% | 2.6% | 4.7% | 0.8% | 0.64% |
| Feb 2026 | 64.6% | 17.2% | 6.3% | 3.4% | 1.9% | 5.2% | 1% | 0.36% |
| Mar 2026 | 61.6% | 19.3% | 6.6% | 4% | 2.1% | 4.8% | 1% | 0.66% |
| Apr 2026 | 64.9% | 17.4% | 6.4% | 2.8% | 2.8% | 4.3% | 1% | 0.36% |
| May 2026 | 66.1% | 17.8% | 6.5% | 2.4% | 1.9% | 3.6% | 1.1% | 0.67% |
| Jun 2026 | 63% | 20.6% | 7.1% | 2.8% | 2.3% | 2.8% | 1.2% | 0.35% |
| Jul 2026 | 63.4% | 20.6% | 6.3% | 3.4% | 2.3% | 2.3% | 1.3% | 0.5% |
| Aug 2026 | 62.8% | 20.3% | 7% | 3.4% | 2.2% | 2.7% | 1.2% | 0.42% |
| Sep 2026 | 63.8% | 20% | 6.1% | 3.4% | 2.7% | 2.7% | 1.2% | 0.28% |
How has the Smartrak and Teletrac Navman comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Teletrac Navman took it in July 2026.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet telematics providers in New Zealand moved from 4.9% to 2.7%, and its estimated monthly branded searches moved from 720 to 390.
- Across the 12 months ending September 2026, Teletrac Navman’s share of searches among fleet telematics providers in New Zealand moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 480 to 490.
How did search popularity change for New Zealand fleet telematics providers in September 2026?
1 change
In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Smartrak’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smartrak
1 branded search term
- smartrak
Teletrac Navman
3 branded search terms
- navman fleet
- teletrac navman
- teletracnavman
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