Brandwave

How popular isSteel & Tube?

In October 2026, people searched for Steel & Tube by name about 8,820 times in New Zealand, a 16.9% decrease from the previous year. These searches made up 4.3% of all New Zealand roofing brand searches, placing Steel & Tube fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about roofing brands, Steel & Tube did not appear in any of the answers.

Search and AI answers in October 2026

Steel & Tube is the fifth most searched of 6 competitors and not named in the AI answers we collected.

  1. ColorsteelShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Metalcraft RoofingShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Roofing IndustriesShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Dimond RoofingShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Steel & TubeShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top roofing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Steel & Tube did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colorsteel1st
  2. Dimond Roofing2nd
  3. Gerard Roofs3rd
  4. Roofing Industries4th
  5. Metalcraft Roofing–
  6. Steel & Tube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerard Roofs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimond Roofing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roofing Industries2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metalcraft Roofing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roofing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Steel & Tube compared with other New Zealand roofing brands?

Steel & Tube against roofing brands in New Zealand, by month

Share of searches by month for Colorsteel, Metalcraft Roofing, Roofing Industries, Dimond Roofing, Steel & Tube. The figures are in the table below the chart.

View monthly share of searches table
MonthColorsteelMetalcraft RoofingRoofing IndustriesDimond RoofingSteel & TubeGerard Roofs
Nov 202527.3%31.5%19.5%17.8%3.8%0.05%
Dec 202529%29.3%18.1%19.3%4.3%0.07%
Jan 202633.2%28.5%18.9%15.7%3.7%0.06%
Feb 202630.3%29.4%19.7%16.7%3.8%0.05%
Mar 202631.5%28.5%17.9%18%4.1%0.05%
Apr 202629%29.9%20.2%17%3.9%0.05%
May 202630.1%28.8%20.1%17%3.9%0.05%
Jun 202628.1%28.8%19.5%19.8%3.7%0.05%
Jul 202626.9%30%20.2%19%3.9%0.05%
Aug 202626.4%29.5%19.9%19.4%4.7%0.05%
Sep 202627.6%31.8%17.5%18%5%0.06%
Oct 202630%29.2%18.3%18.2%4.3%0.06%

  1. 1.Colorsteel

    30%

    Moved from 2nd to 1st. 5K estimated branded searches, +3.1% vs prior month. Share +2.4 points.

  2. 2.Metalcraft Roofing

    29.2%

    Moved from 1st to 2nd. 4.8K estimated branded searches, -12.8% vs prior month. Share -2.6 points.

  3. 3.Roofing Industries

    18.3%

    Moved from 4th to 3rd. 3K estimated branded searches, -0.98% vs prior month. Share +0.7 points.

  4. 4.Dimond Roofing

    18.2%

    Moved from 3rd to 4th. 3K estimated branded searches, -4.1% vs prior month. Share +0.2 points.

  5. 5.Steel & Tube

    4.3%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Gerard Roofs

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Steel & Tube and its closest rivals

Every comparison with Steel & Tube

14 comparisons

How has branded search demand for Steel & Tube changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Steel & Tube in New Zealand fell from 10.6K to 8.8K.
  • Across the 12 months ending October 2026, Steel & Tube’s share of searches among roofing brands in New Zealand increased from 3.8% to 4.3%.
  • Across the 12 months ending October 2026, Steel & Tube’s share of searches among roofing brands in New Zealand peaked at 5% in September 2026 and was lowest at 3.7% in January 2026.

How did search popularity change for New Zealand roofing brands in October 2026?

5 changes

  1. In October 2026, Colorsteel overtook Metalcraft Roofing to become the leader among roofing brands in New Zealand, with 30% of the searches.

  2. In October 2026, Roofing Industries overtook Dimond Roofing to rank 3rd among roofing brands in New Zealand, with 18.3% of the searches.

  3. In October 2026, Metalcraft Roofing lost share of searches among roofing brands in New Zealand, from 31.8% to 29.2%.

  4. In October 2026, Steel & Tube lost share of searches among roofing brands in New Zealand, from 5% to 4.3%.

  5. Estimated monthly branded searches for Dimond Roofing in New Zealand fell 11.7% over 12 measured months, from 3.4K to 3K in October 2026.

How are Steel & Tube’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Steel & Tube’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • steel & tube
  • steel and tube
  • steel and tube holdings

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How the Brand Demand Index is measured

Where does Steel & Tube compete?

Steel & Tube is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Building product brands1st of 1127.7%Show ranking
Roofing brands5th of 64.3%Shown above
Creator with pink hair and a pink jacket

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