Brandwave

GIB vs Steel & Tube:Which is more popular in New Zealand?

In October 2026, Steel & Tube had more branded searches than GIB among building product brands in New Zealand. Steel & Tube had about 8,820 branded searches, while GIB had 4,750. Steel & Tube made up 27.7% of all building product brand searches we track, and GIB accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about building product brands, GIB appeared in all five answers and Steel & Tube in one. GIB was mentioned before Steel & Tube in every answer.

Among building product brands in New Zealand in October 2026

Who do people search for more?

Steel & Tube, about 86% more searches than GIB

Steel & Tube 8.8K searchesGIB 4.8K searches

Who does AI mention more?

GIB, mentioned in every answer we collected

GIB in 5 of 5Steel & Tube in 1 of 5

Who does AI recommend more?

GIB, named ahead of Steel & Tube in every answer

GIB first in 3Steel & Tube never first

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Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GIB appeared in all five answers. Steel & Tube was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GIB was listed before Steel & Tube in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. +1 more
  11. Steel & Tube11th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is GIB or Steel & Tube more popular in search?

This chart shows how often people search Google for GIB and Steel & Tube by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

GIB and Steel & Tube among building product brands in New Zealand, by month

Share of searches by month for Steel & Tube, GIB. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for GIB and Steel & Tube changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

2 changes

  1. In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches.

  2. In October 2026, Steel & Tube lost share of searches among building product brands in New Zealand, from 31.7% to 27.7%.

How are GIB’s and Steel & Tube’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using GIB’s and Steel & Tube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GIB

9 branded search terms

  • aqualine gib board
  • bathroom gib board
  • ceiling gib board
  • gib board
  • gib board plaster
  • gib fixing
  • gib patch board
  • gib plasterboard
  • gib standard plasterboard

Steel & Tube

3 branded search terms

  • steel & tube
  • steel and tube
  • steel and tube holdings

How the Brand Demand Index is measured

Other head-to-heads among building product brands

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