Building product brands in New Zealand:Which brands are most popular in search?
In August 2026, James Hardie was the most searched among building product brands in New Zealand, with an estimated 7.9K branded searches and 41.4% estimated Share of Search within this set.
James Hardie41.4%
Laminex25.1%
GIB20.7%
Abodo7.8%
Resene Construction Systems4.9%
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Share of SearchLeaderboard
Compare the plasterboard, cladding and building product brands New Zealand builders specify. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for James Hardie, Laminex, GIB, Abodo, Resene Construction Systems. The figures are in the table below the chart.
View monthly share of search table
| Month | James Hardie | Laminex | GIB | Abodo | Resene Construction Systems |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 26.6% | 20.3% | 7.5% | 4.7% |
| Nov 2025 | 40.6% | 25% | 20.7% | 8.5% | 5.3% |
| Dec 2025 | 37.6% | 23.2% | 25.3% | 9.1% | 4.8% |
| Jan 2026 | 37.9% | 23.5% | 25.6% | 8.2% | 4.9% |
| Feb 2026 | 39.9% | 25.1% | 22.3% | 8.2% | 4.4% |
| Mar 2026 | 40.5% | 25.4% | 20.4% | 9.2% | 4.5% |
| Apr 2026 | 39.1% | 24.7% | 23.4% | 7.6% | 5.3% |
| May 2026 | 37.7% | 26.1% | 23.6% | 7.9% | 4.8% |
| Jun 2026 | 38.6% | 24.5% | 24.5% | 7.5% | 4.8% |
| Jul 2026 | 37.8% | 26.3% | 22.5% | 8.3% | 5.2% |
| Aug 2026 | 41.4% | 25.1% | 20.7% | 7.8% | 4.9% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 7.9K | +15.6% | +3.6 points | |
| 2, held 2nd | 25.1% | 4.8K | +0.63% | -1.2 points | |
| 3, held 3rd | 20.7% | 3.9K | -2.7% | -1.7 points | |
| 4, held 4th | 7.8% | 1.5K | 0% | -0.4 points | |
| 5, held 5th | 4.9% | 940 | +1.1% | -0.2 points |
41.4%
held 1st · 7.9K estimated branded searches · +15.6% vs prior month · +3.6 points
2.
Laminex25.1%
held 2nd · 4.8K estimated branded searches · +0.63% vs prior month · -1.2 points
3.
GIB20.7%
held 3rd · 3.9K estimated branded searches · -2.7% vs prior month · -1.7 points
4.
Abodo7.8%
held 4th · 1.5K estimated branded searches · 0% vs prior month · -0.4 points
held 5th · 940 estimated branded searches · +1.1% vs prior month · -0.2 points
Compare search popularity between leading brands
- James Hardie vs Laminex: compare search popularity
- James Hardie vs GIB: compare search popularity
- James Hardie vs Abodo: compare search popularity
- James Hardie vs Resene Construction Systems: compare search popularity
- Laminex vs GIB: compare search popularity
- Laminex vs Abodo: compare search popularity
- Laminex vs Resene Construction Systems: compare search popularity
- GIB vs Abodo: compare search popularity
- GIB vs Resene Construction Systems: compare search popularity
- Abodo vs Resene Construction Systems: compare search popularity
- Compare any of these brands
Which brand is most popular in search among building product brands in New Zealand?
5 brands
In August 2026, James Hardie was the most searched among building product brands in New Zealand, with an estimated 7.9K branded searches and 41.4% estimated Share of Search within this set. Laminex is in 2nd place, 16.2 percentage points behind at 25.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| James Hardie | 40.9% → 41.4% | 41.4%Aug 2026 | 37.6%Dec 2025 | 1st |
| Laminex | 26.6% → 25.1% | 26.6%Oct 2025 | 23.2%Dec 2025 | 2nd |
| GIB | 20.3% → 20.7% | 25.6%Jan 2026 | 20.3%Oct 2025 | 3rd |
| Abodo | 7.5% → 7.8% | 9.2%Mar 2026 | 7.5%Oct 2025 | 4th |
| Resene Construction Systems | 4.7% → 4.9% | 5.3%Apr 2026 | 4.4%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand decreased from 26.6% to 25.1%.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among building product brands in New Zealand peaked at 41.4% in August 2026 and was lowest at 37.6% in December 2025.
- Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand peaked at 26.6% in October 2025 and was lowest at 23.2% in December 2025.
- Across the 11 months ending August 2026, GIB’s estimated Share of Search among building product brands in New Zealand peaked at 25.6% in January 2026 and was lowest at 20.3% in October 2025.
- Across the 11 months ending August 2026, Abodo’s estimated Share of Search among building product brands in New Zealand peaked at 9.2% in March 2026 and was lowest at 7.5% in October 2025.
- Across the 11 months ending August 2026, James Hardie, GIB, Abodo and Resene Construction Systems held steady: their estimated Share of Search among building product brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand building product brands in August 2026?
3 changes
In August 2026, James Hardie gained estimated Share of Search among building product brands in New Zealand, from 37.8% to 41.4%.
In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.
In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.
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