James Hardie vs Laminex:Which is more popular by branded search in New Zealand?
In August 2026, James Hardie had more branded searches than Laminex among building product brands in New Zealand. James Hardie was estimated to have 7.9K branded searches compared to Laminex’s 4.8K, and held a 41.4% Share of Search versus Laminex’s 25.1%.
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Which is more popular in search, James Hardie or Laminex?
Compare the plasterboard, cladding and building product brands New Zealand builders specify. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for James Hardie, Laminex. The figures are in the table below the chart.
View monthly share of search table
| Month | James Hardie | Laminex | GIB | Abodo | Resene Construction Systems |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 26.6% | 20.3% | 7.5% | 4.7% |
| Nov 2025 | 40.6% | 25% | 20.7% | 8.5% | 5.3% |
| Dec 2025 | 37.6% | 23.2% | 25.3% | 9.1% | 4.8% |
| Jan 2026 | 37.9% | 23.5% | 25.6% | 8.2% | 4.9% |
| Feb 2026 | 39.9% | 25.1% | 22.3% | 8.2% | 4.4% |
| Mar 2026 | 40.5% | 25.4% | 20.4% | 9.2% | 4.5% |
| Apr 2026 | 39.1% | 24.7% | 23.4% | 7.6% | 5.3% |
| May 2026 | 37.7% | 26.1% | 23.6% | 7.9% | 4.8% |
| Jun 2026 | 38.6% | 24.5% | 24.5% | 7.5% | 4.8% |
| Jul 2026 | 37.8% | 26.3% | 22.5% | 8.3% | 5.2% |
| Aug 2026 | 41.4% | 25.1% | 20.7% | 7.8% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the James Hardie and Laminex comparison changed over the last 12 months?
3 findings
- James Hardie was ahead of Laminex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among building product brands in New Zealand moved from 40.9% to 41.4%, and its estimated monthly branded searches moved from 7.7K to 7.9K.
- Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand moved from 26.6% to 25.1%, and its estimated monthly branded searches moved from 5K to 4.8K.
How did search popularity change for New Zealand building product brands in August 2026?
2 changes
In August 2026, James Hardie gained estimated Share of Search among building product brands in New Zealand, from 37.8% to 41.4%.
In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using James Hardie’s and Laminex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Hardie
25 branded search terms
- axon cladding james hardie
- james hardie
- james hardie axon
- james hardie axon panel
- james hardie batten board
- james hardie board
- james hardie easylap
- james hardie fiber cement siding
- james hardie flex
- james hardie hardiepanel
- james hardie linea
- james hardie linea weatherboard
- james hardie near me
- james hardie nz
- james hardie plasterboard
- james hardie soffit
- james hardie stria
- james hardie stria cladding
- james hardie villaboard
- james hardie weatherboard
- jameshardie
- jameshardie board
- jameshardie cladding
- jameshardie co nz
- jameshardie nz
Laminex
13 branded search terms
- formica laminex
- laminex
- laminex benchtops
- laminex board
- laminex cladding
- laminex co nz
- laminex hpl
- laminex laminate
- laminex melteca
- laminex near me
- laminex nz
- laminex online
- laminex strandfloor
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