How popular isJames Hardie in search?
In August 2026, there were an estimated 7.9K branded searches for James Hardie in New Zealand which held steady over the last 11 months. James Hardie holds 41.4% estimated Share of Search among New Zealand building product brands and is ranked 1st of 5 competitors for search popularity.
James Hardie41.4%
Laminex25.1%
GIB20.7%
Abodo7.8%
Resene Construction Systems4.9%
Follow James Hardie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which building product brands compete with James Hardie?
Share of Search by month for James Hardie, Laminex, GIB, Abodo, Resene Construction Systems. The figures are in the table below the chart.
View monthly share of search table
| Month | James Hardie | Laminex | GIB | Abodo | Resene Construction Systems |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 26.6% | 20.3% | 7.5% | 4.7% |
| Nov 2025 | 40.6% | 25% | 20.7% | 8.5% | 5.3% |
| Dec 2025 | 37.6% | 23.2% | 25.3% | 9.1% | 4.8% |
| Jan 2026 | 37.9% | 23.5% | 25.6% | 8.2% | 4.9% |
| Feb 2026 | 39.9% | 25.1% | 22.3% | 8.2% | 4.4% |
| Mar 2026 | 40.5% | 25.4% | 20.4% | 9.2% | 4.5% |
| Apr 2026 | 39.1% | 24.7% | 23.4% | 7.6% | 5.3% |
| May 2026 | 37.7% | 26.1% | 23.6% | 7.9% | 4.8% |
| Jun 2026 | 38.6% | 24.5% | 24.5% | 7.5% | 4.8% |
| Jul 2026 | 37.8% | 26.3% | 22.5% | 8.3% | 5.2% |
| Aug 2026 | 41.4% | 25.1% | 20.7% | 7.8% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 7.9K | +15.6% | +3.6 points | |
| 2, held 2nd | 25.1% | 4.8K | +0.63% | -1.2 points | |
| 3, held 3rd | 20.7% | 3.9K | -2.7% | -1.7 points | |
| 4, held 4th | 7.8% | 1.5K | 0% | -0.4 points | |
| 5, held 5th | 4.9% | 940 | +1.1% | -0.2 points |
41.4%
held 1st · 7.9K estimated branded searches · +15.6% vs prior month · +3.6 points
2.
Laminex25.1%
held 2nd · 4.8K estimated branded searches · +0.63% vs prior month · -1.2 points
3.
GIB20.7%
held 3rd · 3.9K estimated branded searches · -2.7% vs prior month · -1.7 points
4.
Abodo7.8%
held 4th · 1.5K estimated branded searches · 0% vs prior month · -0.4 points
held 5th · 940 estimated branded searches · +1.1% vs prior month · -0.2 points
Compare search popularity between James Hardie and its closest rivals
How has branded search demand for James Hardie changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for James Hardie in New Zealand held steady, from 7.7K to 7.9K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among building product brands in New Zealand peaked at 41.4% in August 2026 and was lowest at 37.6% in December 2025.
How did search popularity change for New Zealand building product brands in August 2026?
3 changes
In August 2026, James Hardie gained estimated Share of Search among building product brands in New Zealand, from 37.8% to 41.4%.
In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.
In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.
How is James Hardie measured?
Brandwave collects information about searches that people make online using James Hardie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
25 branded search terms
- axon cladding james hardie
- james hardie
- james hardie axon
- james hardie axon panel
- james hardie batten board
- james hardie board
- james hardie easylap
- james hardie fiber cement siding
- james hardie flex
- james hardie hardiepanel
- james hardie linea
- james hardie linea weatherboard
- james hardie near me
- james hardie nz
- james hardie plasterboard
- james hardie soffit
- james hardie stria
- james hardie stria cladding
- james hardie villaboard
- james hardie weatherboard
- jameshardie
- jameshardie board
- jameshardie cladding
- jameshardie co nz
- jameshardie nz
Do you work for James Hardie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is James Hardie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.