Brandwave

How popular isLaminex in search?

In August 2026, there were an estimated 4.8K branded searches for Laminex in New Zealand which held steady over the last 11 months. Laminex holds 25.1% estimated Share of Search among New Zealand building product brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. James Hardie41.4%
  2. Laminex25.1%
  3. GIB20.7%
  4. Abodo7.8%
  5. Resene Construction Systems4.9%
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Which building product brands compete with Laminex?

Laminex against building product brands in New Zealand, by month

Share of Search by month for James Hardie, Laminex, GIB, Abodo, Resene Construction Systems. The figures are in the table below the chart.

View monthly share of search table
MonthJames HardieLaminexGIBAbodoResene Construction Systems
Oct 202540.9%26.6%20.3%7.5%4.7%
Nov 202540.6%25%20.7%8.5%5.3%
Dec 202537.6%23.2%25.3%9.1%4.8%
Jan 202637.9%23.5%25.6%8.2%4.9%
Feb 202639.9%25.1%22.3%8.2%4.4%
Mar 202640.5%25.4%20.4%9.2%4.5%
Apr 202639.1%24.7%23.4%7.6%5.3%
May 202637.7%26.1%23.6%7.9%4.8%
Jun 202638.6%24.5%24.5%7.5%4.8%
Jul 202637.8%26.3%22.5%8.3%5.2%
Aug 202641.4%25.1%20.7%7.8%4.9%
Sep 2026—————

  1. 1.James Hardie

    41.4%

    held 1st · 7.9K estimated branded searches · +15.6% vs prior month · +3.6 points

  2. 2.Laminex

    25.1%

    held 2nd · 4.8K estimated branded searches · +0.63% vs prior month · -1.2 points

  3. 3.GIB

    20.7%

    held 3rd · 3.9K estimated branded searches · -2.7% vs prior month · -1.7 points

  4. 4.Abodo

    7.8%

    held 4th · 1.5K estimated branded searches · 0% vs prior month · -0.4 points

  5. 5.Resene Construction Systems

    4.9%

    held 5th · 940 estimated branded searches · +1.1% vs prior month · -0.2 points

Compare search popularity between Laminex and its closest rivals

How has branded search demand for Laminex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Laminex in New Zealand held steady, from 5K to 4.8K.
  • Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand decreased from 26.6% to 25.1%.
  • Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand peaked at 26.6% in October 2025 and was lowest at 23.2% in December 2025.

How did search popularity change for New Zealand building product brands in August 2026?

  1. In August 2026, James Hardie gained estimated Share of Search among building product brands in New Zealand, from 37.8% to 41.4%.

  2. In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.

  3. In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.

How is Laminex measured?

Brandwave collects information about searches that people make online using Laminex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • formica laminex
  • laminex
  • laminex benchtops
  • laminex board
  • laminex cladding
  • laminex co nz
  • laminex hpl
  • laminex laminate
  • laminex melteca
  • laminex near me
  • laminex nz
  • laminex online
  • laminex strandfloor

Do you work for Laminex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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