GIB vs Laminex:Which is more popular by branded search in New Zealand?
In August 2026, Laminex had more branded searches than GIB among building product brands in New Zealand. Laminex was estimated to have 4.8K branded searches compared to GIB’s 3.9K, and held a 25.1% Share of Search versus GIB’s 20.7%.
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Which is more popular in search, GIB or Laminex?
Compare the plasterboard, cladding and building product brands New Zealand builders specify. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laminex, GIB. The figures are in the table below the chart.
View monthly share of search table
| Month | James Hardie | Laminex | GIB | Abodo | Resene Construction Systems |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 26.6% | 20.3% | 7.5% | 4.7% |
| Nov 2025 | 40.6% | 25% | 20.7% | 8.5% | 5.3% |
| Dec 2025 | 37.6% | 23.2% | 25.3% | 9.1% | 4.8% |
| Jan 2026 | 37.9% | 23.5% | 25.6% | 8.2% | 4.9% |
| Feb 2026 | 39.9% | 25.1% | 22.3% | 8.2% | 4.4% |
| Mar 2026 | 40.5% | 25.4% | 20.4% | 9.2% | 4.5% |
| Apr 2026 | 39.1% | 24.7% | 23.4% | 7.6% | 5.3% |
| May 2026 | 37.7% | 26.1% | 23.6% | 7.9% | 4.8% |
| Jun 2026 | 38.6% | 24.5% | 24.5% | 7.5% | 4.8% |
| Jul 2026 | 37.8% | 26.3% | 22.5% | 8.3% | 5.2% |
| Aug 2026 | 41.4% | 25.1% | 20.7% | 7.8% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the GIB and Laminex comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: GIB took it in December 2025, Laminex took it in February 2026.
- Across the 11 months ending August 2026, GIB’s estimated Share of Search among building product brands in New Zealand moved from 20.3% to 20.7%, and its estimated monthly branded searches moved from 3.8K to 3.9K.
- Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand moved from 26.6% to 25.1%, and its estimated monthly branded searches moved from 5K to 4.8K.
How did search popularity change for New Zealand building product brands in August 2026?
2 changes
In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.
In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using GIB’s and Laminex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GIB
12 branded search terms
- 10mm gib board
- aqualine gib board
- bathroom gib board
- ceiling gib board
- gib board
- gib board plaster
- gib board price
- gib fixing
- gib nz
- gib patch board
- gib plasterboard
- gib standard plasterboard
Laminex
13 branded search terms
- formica laminex
- laminex
- laminex benchtops
- laminex board
- laminex cladding
- laminex co nz
- laminex hpl
- laminex laminate
- laminex melteca
- laminex near me
- laminex nz
- laminex online
- laminex strandfloor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.