Abodo vs GIB:Which is more popular by branded search in New Zealand?
In August 2026, GIB had more branded searches than Abodo among building product brands in New Zealand. GIB was estimated to have 3.9K branded searches compared to Abodo’s 1.5K, and held a 20.7% Share of Search versus Abodo’s 7.8%.
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Which is more popular in search, Abodo or GIB?
Compare the plasterboard, cladding and building product brands New Zealand builders specify. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GIB, Abodo. The figures are in the table below the chart.
View monthly share of search table
| Month | James Hardie | Laminex | GIB | Abodo | Resene Construction Systems |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 26.6% | 20.3% | 7.5% | 4.7% |
| Nov 2025 | 40.6% | 25% | 20.7% | 8.5% | 5.3% |
| Dec 2025 | 37.6% | 23.2% | 25.3% | 9.1% | 4.8% |
| Jan 2026 | 37.9% | 23.5% | 25.6% | 8.2% | 4.9% |
| Feb 2026 | 39.9% | 25.1% | 22.3% | 8.2% | 4.4% |
| Mar 2026 | 40.5% | 25.4% | 20.4% | 9.2% | 4.5% |
| Apr 2026 | 39.1% | 24.7% | 23.4% | 7.6% | 5.3% |
| May 2026 | 37.7% | 26.1% | 23.6% | 7.9% | 4.8% |
| Jun 2026 | 38.6% | 24.5% | 24.5% | 7.5% | 4.8% |
| Jul 2026 | 37.8% | 26.3% | 22.5% | 8.3% | 5.2% |
| Aug 2026 | 41.4% | 25.1% | 20.7% | 7.8% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Abodo and GIB comparison changed over the last 12 months?
3 findings
- GIB was ahead of Abodo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Abodo’s estimated Share of Search among building product brands in New Zealand moved from 7.5% to 7.8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, GIB’s estimated Share of Search among building product brands in New Zealand moved from 20.3% to 20.7%, and its estimated monthly branded searches moved from 3.8K to 3.9K.
How did search popularity change for New Zealand building product brands in August 2026?
1 change
In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Abodo’s and GIB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abodo
5 branded search terms
- abodo cladding
- abodo timber
- abodo timber cladding
- abodo vertical cladding
- abodo vulcan cladding
GIB
12 branded search terms
- 10mm gib board
- aqualine gib board
- bathroom gib board
- ceiling gib board
- gib board
- gib board plaster
- gib board price
- gib fixing
- gib nz
- gib patch board
- gib plasterboard
- gib standard plasterboard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.