Brandwave

Roofing brands in New Zealand:Which brands are most popular in search?

In August 2026, Colorsteel was the most searched among roofing brands in New Zealand, with an estimated 6.1K branded searches and 29.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Colorsteel29.5%
  2. Metalcraft Roofing27.1%
  3. Roofing Industries19.9%
  4. Dimond Roofing19.4%
  5. Gerard Roofs4.1%

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Share of SearchLeaderboard

Compare the roofing material and roofing company brands New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among roofing brands in New Zealand, by month

Share of Search by month for Colorsteel, Metalcraft Roofing, Roofing Industries, Dimond Roofing, Gerard Roofs. The figures are in the table below the chart.

View monthly share of search table
MonthColorsteelMetalcraft RoofingRoofing IndustriesDimond RoofingGerard Roofs
Oct 202536.4%25.1%18%16.5%4%
Nov 202532.6%26.4%19%17.8%4.2%
Dec 202533.6%24.4%18.2%19.1%4.7%
Jan 202636.7%25%18.2%15.1%5.1%
Feb 202634.2%25.2%19%16.1%5.5%
Mar 202635.6%24%17.7%17.7%4.9%
Apr 202632.7%25.9%20%16.2%5.2%
May 202634.3%24.5%20.1%16.6%4.5%
Jun 202631.6%25.3%19.4%19.5%4.1%
Jul 202630.2%26.3%20.3%18.8%4.4%
Aug 202629.5%27.1%19.9%19.4%4.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Colorsteel

    29.5%

    held 1st · 6.1K estimated branded searches · -0.49% vs prior month · -0.7 points

  2. held 2nd · 5.6K estimated branded searches · +4.7% vs prior month · +0.7 points

  3. held 3rd · 4.1K estimated branded searches · 0% vs prior month · -0.4 points

  4. held 4th · 4K estimated branded searches · +5% vs prior month · +0.6 points

  5. held 5th · 850 estimated branded searches · -5.6% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among roofing brands in New Zealand?

In August 2026, Colorsteel was the most searched among roofing brands in New Zealand, with an estimated 6.1K branded searches and 29.5% estimated Share of Search within this set. Metalcraft Roofing is in 2nd place, 2.4 percentage points behind at 27.1% Share of Search.

New Zealand roofing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Colorsteel36.4% → 29.5%36.7%Jan 202629.5%Aug 20261st
Metalcraft Roofing25.1% → 27.1%27.1%Aug 202624%Mar 20262nd
Roofing Industries18% → 19.9%20.3%Jul 202617.7%Mar 20263rd
Dimond Roofing16.5% → 19.4%19.5%Jun 202615.1%Jan 20264th
Gerard Roofs4% → 4.1%5.5%Feb 20264%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Colorsteel’s estimated Share of Search among roofing brands in New Zealand decreased from 36.4% to 29.5%.
  • Across the 11 months ending August 2026, Metalcraft Roofing’s estimated Share of Search among roofing brands in New Zealand increased from 25.1% to 27.1%.
  • Across the 11 months ending August 2026, Roofing Industries’ estimated Share of Search among roofing brands in New Zealand increased from 18% to 19.9%.
  • Across the 11 months ending August 2026, Dimond Roofing’s estimated Share of Search among roofing brands in New Zealand increased from 16.5% to 19.4%.
  • Across the 11 months ending August 2026, Colorsteel’s estimated Share of Search among roofing brands in New Zealand peaked at 36.7% in January 2026 and was lowest at 29.5% in August 2026.
  • Across the 11 months ending August 2026, Metalcraft Roofing’s estimated Share of Search among roofing brands in New Zealand peaked at 27.1% in August 2026 and was lowest at 24% in March 2026.
  • Across the 11 months ending August 2026, Roofing Industries’ estimated Share of Search among roofing brands in New Zealand peaked at 20.3% in July 2026 and was lowest at 17.7% in March 2026.
  • Across the 11 months ending August 2026, Dimond Roofing’s estimated Share of Search among roofing brands in New Zealand peaked at 19.5% in June 2026 and was lowest at 15.1% in January 2026.
  • Across the 11 months ending August 2026, Gerard Roofs’ estimated Share of Search among roofing brands in New Zealand peaked at 5.5% in February 2026 and was lowest at 4% in October 2025.
  • Across the 11 months ending August 2026, Gerard Roofs held steady: its estimated Share of Search among roofing brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand roofing brands in August 2026?

  1. In August 2026, Metalcraft Roofing gained estimated Share of Search among roofing brands in New Zealand, from 26.3% to 27.1%.

  2. In August 2026, Dimond Roofing gained estimated Share of Search among roofing brands in New Zealand, from 18.8% to 19.4%.

  3. In August 2026, Colorsteel lost estimated Share of Search among roofing brands in New Zealand, from 30.2% to 29.5%.

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