Resene Construction Systems vs Steel & Tube:Which is more popular in New Zealand?
In October 2026, Steel & Tube had more branded searches than Resene Construction Systems among building product brands in New Zealand. Steel & Tube had about 8,820 branded searches, while Resene Construction Systems had 720. Steel & Tube made up 27.7% of all building product brand searches we track, and Resene Construction Systems accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about building product brands, Resene Construction Systems appeared in two of the five answers and Steel & Tube in one. Resene Construction Systems was mentioned before Steel & Tube in every answer that named either.
Who do people search for more?
Steel & Tube, about 12 searches for every 1 for Resene Construction Systems
Who does AI mention more?
Resene Construction Systems, mentioned in 2 of 5 answers, Steel & Tube in 1
Who does AI recommend more?
Resene Construction Systems, named ahead of Steel & Tube in 2 of 2 answers
Follow Resene Construction Systems vs Steel & Tube and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top building product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Resene Construction Systems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steel & Tube was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Resene Construction Systems was listed before Steel & Tube in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
James Hardie1st
Colorsteel2nd
GIB3rd
Pink Batts4th
Vantage5th- Resene Construction Systems6th
Laminex7th
Abodo8th
Carter Holt Harvey9th- +1 more
- Steel & Tube11th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about building product brands
5 answers
Asked ChatGPT
“Which building product brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best building product brands in New Zealand?”
Asked ChatGPT
“What's the best building product brand in New Zealand for new builds?”
Searched Google, AI Overview
“building supplies nz”
- 1GIB
- 1
Searched Google, AI Overview
“plasterboard brands”
- 1GIB
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Resene Construction Systems or Steel & Tube more popular in search?
This chart shows how often people search Google for Resene Construction Systems and Steel & Tube by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.
Share of searches by month for Steel & Tube, Resene Construction Systems. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steel & Tube | James Hardie | GIB | Colorsteel | Laminex | Pink Batts | Abodo | Carter Holt Harvey | Resene Construction Systems | Nelson Pine | Vantage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.3% | 15.8% | 9.6% | 14.2% | 8.8% | 5.8% | 4.3% | 3.6% | 2.7% | 1.5% | 1.5% |
| Dec 2025 | 34.3% | 13.7% | 11.3% | 14.1% | 7.5% | 5.1% | 4.5% | 3.9% | 2.3% | 1.6% | 1.5% |
| Jan 2026 | 30.1% | 14.5% | 12% | 16% | 7.8% | 5.5% | 4.3% | 4% | 2.5% | 1.7% | 1.7% |
| Feb 2026 | 28.6% | 15.9% | 10.8% | 16.6% | 9.2% | 5.2% | 4.4% | 3.8% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 28.8% | 16.1% | 9.7% | 15.7% | 9.1% | 6.4% | 4.9% | 4% | 2.4% | 1.6% | 1.3% |
| Apr 2026 | 27.6% | 15.3% | 12.7% | 14.7% | 8.9% | 7.5% | 4% | 3.6% | 2.8% | 1.5% | 1.4% |
| May 2026 | 29.9% | 14.7% | 11.7% | 13.7% | 9.6% | 6.7% | 4.3% | 4.2% | 2.5% | 1.4% | 1.3% |
| Jun 2026 | 29.7% | 14.8% | 12.2% | 13.5% | 9.6% | 6.7% | 4.1% | 4.3% | 2.5% | 1.4% | 1.3% |
| Jul 2026 | 30.8% | 14.7% | 12.1% | 12.7% | 9.8% | 7% | 4.3% | 3.4% | 2.6% | 1.4% | 1.2% |
| Aug 2026 | 34.1% | 15.8% | 10.7% | 11.5% | 9% | 6.3% | 3.9% | 3.9% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | 31.7% | 15.3% | 12.1% | 12.7% | 10% | 5.6% | 4% | 3.4% | 2.6% | 1.4% | 1.2% |
| Oct 2026 | 27.7% | 15.7% | 14.9% | 13.8% | 9.1% | 6% | 4% | 3.6% | 2.3% | 1.5% | 1.5% |
How has branded search for Resene Construction Systems and Steel & Tube changed in New Zealand over the last 12 months?
3 findings
- Steel & Tube was ahead of Resene Construction Systems in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Resene Construction Systems’ share of searches among building product brands in New Zealand moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending October 2026, Steel & Tube’s share of searches among building product brands in New Zealand moved from 32.3% to 27.7%, and its estimated monthly branded searches moved from 10.6K to 8.8K.
How did search popularity change for New Zealand building product brands in October 2026?
2 changes
In October 2026, Steel & Tube lost share of searches among building product brands in New Zealand, from 31.7% to 27.7%.
Estimated monthly branded searches for Resene Construction Systems in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.
How are Resene Construction Systems’ and Steel & Tube’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Resene Construction Systems’ and Steel & Tube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Resene Construction Systems
1 branded search term
- resene construction
Steel & Tube
3 branded search terms
- steel & tube
- steel and tube
- steel and tube holdings
Other head-to-heads among building product brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.