How popular isMetalcraft Roofing?
In October 2026, people searched for Metalcraft Roofing by name about 4,840 times in New Zealand, a 20% decrease from the previous year. These searches made up 29.2% of all New Zealand roofing brand searches, placing Metalcraft Roofing second out of six brands. When we asked both ChatGPT and Google AI Overviews about roofing brands, Metalcraft Roofing did not appear in any of the answers.
Metalcraft Roofing is the second most searched of 6 competitors and not named in the AI answers we collected.
ColorsteelShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Metalcraft RoofingShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Roofing IndustriesShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Dimond RoofingShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Steel & TubeShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roofing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Metalcraft Roofing did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gerard Roofs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dimond Roofing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roofing Industries2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Metalcraft Roofing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steel & Tube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roofing brands
5 answers
Asked ChatGPT
“Which roofing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roofing brands in New Zealand?”
Asked ChatGPT
“What's the best roofing brand in New Zealand for a new roof?”
Searched Google, AI Overview
“roofing brands”
Searched Google, AI Overview
“roofing materials nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Metalcraft Roofing compared with other New Zealand roofing brands?
Share of searches by month for Colorsteel, Metalcraft Roofing, Roofing Industries, Dimond Roofing, Steel & Tube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colorsteel | Metalcraft Roofing | Roofing Industries | Dimond Roofing | Steel & Tube | Gerard Roofs |
|---|---|---|---|---|---|---|
| Nov 2025 | 27.3% | 31.5% | 19.5% | 17.8% | 3.8% | 0.05% |
| Dec 2025 | 29% | 29.3% | 18.1% | 19.3% | 4.3% | 0.07% |
| Jan 2026 | 33.2% | 28.5% | 18.9% | 15.7% | 3.7% | 0.06% |
| Feb 2026 | 30.3% | 29.4% | 19.7% | 16.7% | 3.8% | 0.05% |
| Mar 2026 | 31.5% | 28.5% | 17.9% | 18% | 4.1% | 0.05% |
| Apr 2026 | 29% | 29.9% | 20.2% | 17% | 3.9% | 0.05% |
| May 2026 | 30.1% | 28.8% | 20.1% | 17% | 3.9% | 0.05% |
| Jun 2026 | 28.1% | 28.8% | 19.5% | 19.8% | 3.7% | 0.05% |
| Jul 2026 | 26.9% | 30% | 20.2% | 19% | 3.9% | 0.05% |
| Aug 2026 | 26.4% | 29.5% | 19.9% | 19.4% | 4.7% | 0.05% |
| Sep 2026 | 27.6% | 31.8% | 17.5% | 18% | 5% | 0.06% |
| Oct 2026 | 30% | 29.2% | 18.3% | 18.2% | 4.3% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30% | 5K | +3.1% | +2.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.2% | 4.8K | -12.8% | -2.6 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 18.3% | 3K | -0.98% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18.2% | 3K | -4.1% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 720 | -18.2% | -0.7 points | |
| 6, held 6th | 0.06% | 10 | 0% | 0 points |
30%
Moved from 2nd to 1st. 5K estimated branded searches, +3.1% vs prior month. Share +2.4 points.
29.2%
Moved from 1st to 2nd. 4.8K estimated branded searches, -12.8% vs prior month. Share -2.6 points.
18.3%
Moved from 4th to 3rd. 3K estimated branded searches, -0.98% vs prior month. Share +0.7 points.
18.2%
Moved from 3rd to 4th. 3K estimated branded searches, -4.1% vs prior month. Share +0.2 points.
4.3%
Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.
0.06%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Metalcraft Roofing and its closest rivals
- Metalcraft Roofing vs Colorsteel: compare popularity
- Metalcraft Roofing vs Roofing Industries: compare popularity
- Metalcraft Roofing vs Dimond Roofing: compare popularity
- Metalcraft Roofing vs Steel & Tube: compare popularity
- Metalcraft Roofing vs Gerard Roofs: compare popularity
- Compare Metalcraft Roofing with any brand
Every comparison with Metalcraft Roofing
5 comparisons
How has branded search demand for Metalcraft Roofing changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Metalcraft Roofing in New Zealand fell from 6K to 4.8K.
- Across the 12 months ending October 2026, Metalcraft Roofing’s share of searches among roofing brands in New Zealand decreased from 31.5% to 29.2%.
- Across the 12 months ending October 2026, Metalcraft Roofing’s share of searches among roofing brands in New Zealand peaked at 31.8% in September 2026 and was lowest at 28.5% in March 2026.
- Across the 12 months ending October 2026, Metalcraft Roofing fell from 1st to 2nd among roofing brands in New Zealand.
How did search popularity change for New Zealand roofing brands in October 2026?
5 changes
In October 2026, Colorsteel overtook Metalcraft Roofing to become the leader among roofing brands in New Zealand, with 30% of the searches.
In October 2026, Roofing Industries overtook Dimond Roofing to rank 3rd among roofing brands in New Zealand, with 18.3% of the searches.
In October 2026, Metalcraft Roofing lost share of searches among roofing brands in New Zealand, from 31.8% to 29.2%.
In October 2026, Steel & Tube lost share of searches among roofing brands in New Zealand, from 5% to 4.3%.
Estimated monthly branded searches for Dimond Roofing in New Zealand fell 11.7% over 12 measured months, from 3.4K to 3K in October 2026.
How are Metalcraft Roofing’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Metalcraft Roofing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- metalcraft
- metalcraft roofing
- metalcraft roofing profiles
- metalcraftroofing
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