Roofing Industries vs Steel & Tube:Which is more popular in New Zealand?
In October 2026, Roofing Industries had more branded searches than Steel & Tube among roofing brands in New Zealand. Roofing Industries had about 3,030 branded searches, while Steel & Tube had 720. Roofing Industries made up 18.3% of all roofing brand searches we track, and Steel & Tube accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about roofing brands, Roofing Industries appeared in two of the five answers and Steel & Tube in none.
Who do people search for more?
Roofing Industries, about 4 searches for every 1 for Steel & Tube
Who does AI mention more?
Roofing Industries, mentioned in 2 of 5 answers, Steel & Tube in 0
Who does AI recommend more?
Roofing Industries, the only one of the two named
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Top roofing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roofing Industries was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Steel & Tube did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gerard Roofs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dimond Roofing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Roofing Industries2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Metalcraft Roofing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steel & Tube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roofing brands
5 answers
Asked ChatGPT
“Which roofing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roofing brands in New Zealand?”
Asked ChatGPT
“What's the best roofing brand in New Zealand for a new roof?”
Searched Google, AI Overview
“roofing brands”
Searched Google, AI Overview
“roofing materials nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Roofing Industries or Steel & Tube more popular in search?
This chart shows how often people search Google for Roofing Industries and Steel & Tube by name. Each line represents a brand's share of searches for all six roofing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Roofing Industries, Steel & Tube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colorsteel | Metalcraft Roofing | Roofing Industries | Dimond Roofing | Steel & Tube | Gerard Roofs |
|---|---|---|---|---|---|---|
| Nov 2025 | 27.3% | 31.5% | 19.5% | 17.8% | 3.8% | 0.05% |
| Dec 2025 | 29% | 29.3% | 18.1% | 19.3% | 4.3% | 0.07% |
| Jan 2026 | 33.2% | 28.5% | 18.9% | 15.7% | 3.7% | 0.06% |
| Feb 2026 | 30.3% | 29.4% | 19.7% | 16.7% | 3.8% | 0.05% |
| Mar 2026 | 31.5% | 28.5% | 17.9% | 18% | 4.1% | 0.05% |
| Apr 2026 | 29% | 29.9% | 20.2% | 17% | 3.9% | 0.05% |
| May 2026 | 30.1% | 28.8% | 20.1% | 17% | 3.9% | 0.05% |
| Jun 2026 | 28.1% | 28.8% | 19.5% | 19.8% | 3.7% | 0.05% |
| Jul 2026 | 26.9% | 30% | 20.2% | 19% | 3.9% | 0.05% |
| Aug 2026 | 26.4% | 29.5% | 19.9% | 19.4% | 4.7% | 0.05% |
| Sep 2026 | 27.6% | 31.8% | 17.5% | 18% | 5% | 0.06% |
| Oct 2026 | 30% | 29.2% | 18.3% | 18.2% | 4.3% | 0.06% |
How has branded search for Roofing Industries and Steel & Tube changed in New Zealand over the last 12 months?
3 findings
- Roofing Industries was ahead of Steel & Tube in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Roofing Industries’ share of searches among roofing brands in New Zealand moved from 19.5% to 18.3%, and its estimated monthly branded searches moved from 3.7K to 3K.
- Across the 12 months ending October 2026, Steel & Tube’s share of searches among roofing brands in New Zealand moved from 3.8% to 4.3%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand roofing brands in October 2026?
2 changes
In October 2026, Roofing Industries overtook Dimond Roofing to rank 3rd among roofing brands in New Zealand, with 18.3% of the searches.
In October 2026, Steel & Tube lost share of searches among roofing brands in New Zealand, from 5% to 4.3%.
How are Roofing Industries’ and Steel & Tube’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Roofing Industries’ and Steel & Tube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roofing Industries
4 branded search terms
- roofing industries
- roofing industries cromwell
- roofing industries ltd
- roofingindustries
Steel & Tube
1 branded search term
- steel & tube
Other head-to-heads among roofing brands
- Colorsteel vs Metalcraft Roofing: compare popularity
- Colorsteel vs Roofing Industries: compare popularity
- Colorsteel vs Dimond Roofing: compare popularity
- Colorsteel vs Steel & Tube: compare popularity
- Metalcraft Roofing vs Roofing Industries: compare popularity
- Metalcraft Roofing vs Dimond Roofing: compare popularity
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