Brandwave

Dimond Roofing vs Metalcraft Roofing:Which is more popular in New Zealand?

In October 2026, Metalcraft Roofing had more branded searches than Dimond Roofing among roofing brands in New Zealand. Metalcraft Roofing had about 4,840 branded searches, while Dimond Roofing had 3,020. Metalcraft Roofing made up 29.2% of all roofing brand searches we track, and Dimond Roofing accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about roofing brands, Dimond Roofing appeared in three of the five answers and Metalcraft Roofing in none.

Among roofing brands in New Zealand in October 2026

Who do people search for more?

Metalcraft Roofing, about 60% more searches than Dimond Roofing

Metalcraft Roofing 4.8K searchesDimond Roofing 3K searches

Who does AI mention more?

Dimond Roofing, mentioned in 3 of 5 answers, Metalcraft Roofing in 0

Dimond Roofing in 3 of 5Metalcraft Roofing in 0 of 5

Who does AI recommend more?

Dimond Roofing, the only one of the two named

Dimond Roofing first in 3Metalcraft Roofing never named

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Top roofing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dimond Roofing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Metalcraft Roofing did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colorsteel1st
  2. Dimond Roofing2nd
  3. Gerard Roofs3rd
  4. Roofing Industries4th
  5. Metalcraft Roofing–
  6. Steel & Tube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerard Roofs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimond Roofing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roofing Industries2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metalcraft Roofing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roofing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dimond Roofing or Metalcraft Roofing more popular in search?

This chart shows how often people search Google for Dimond Roofing and Metalcraft Roofing by name. Each line represents a brand's share of searches for all six roofing brands we track, month by month, from searches in New Zealand.

Dimond Roofing and Metalcraft Roofing among roofing brands in New Zealand, by month

Share of searches by month for Metalcraft Roofing, Dimond Roofing. The figures are in the table below the chart.

View monthly share of searches table
MonthColorsteelMetalcraft RoofingRoofing IndustriesDimond RoofingSteel & TubeGerard Roofs
Nov 202527.3%31.5%19.5%17.8%3.8%0.05%
Dec 202529%29.3%18.1%19.3%4.3%0.07%
Jan 202633.2%28.5%18.9%15.7%3.7%0.06%
Feb 202630.3%29.4%19.7%16.7%3.8%0.05%
Mar 202631.5%28.5%17.9%18%4.1%0.05%
Apr 202629%29.9%20.2%17%3.9%0.05%
May 202630.1%28.8%20.1%17%3.9%0.05%
Jun 202628.1%28.8%19.5%19.8%3.7%0.05%
Jul 202626.9%30%20.2%19%3.9%0.05%
Aug 202626.4%29.5%19.9%19.4%4.7%0.05%
Sep 202627.6%31.8%17.5%18%5%0.06%
Oct 202630%29.2%18.3%18.2%4.3%0.06%

How has branded search for Dimond Roofing and Metalcraft Roofing changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand roofing brands in October 2026?

4 changes

  1. In October 2026, Colorsteel overtook Metalcraft Roofing to become the leader among roofing brands in New Zealand, with 30% of the searches.

  2. In October 2026, Roofing Industries overtook Dimond Roofing to rank 3rd among roofing brands in New Zealand, with 18.3% of the searches.

  3. In October 2026, Metalcraft Roofing lost share of searches among roofing brands in New Zealand, from 31.8% to 29.2%.

  4. Estimated monthly branded searches for Dimond Roofing in New Zealand fell 11.7% over 12 measured months, from 3.4K to 3K in October 2026.

How are Dimond Roofing’s and Metalcraft Roofing’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Dimond Roofing’s and Metalcraft Roofing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dimond Roofing

4 branded search terms

  • dimond
  • dimond roofing
  • dimond styleline roofing
  • dimondroofing

Metalcraft Roofing

4 branded search terms

  • metalcraft
  • metalcraft roofing
  • metalcraft roofing profiles
  • metalcraftroofing

How the Brand Demand Index is measured

Other head-to-heads among roofing brands

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