Metalcraft Roofing vs Roofing Industries:Which is more popular in New Zealand?
In October 2026, Metalcraft Roofing had more branded searches than Roofing Industries among roofing brands in New Zealand. Metalcraft Roofing had about 4,840 branded searches, while Roofing Industries had 3,030. Metalcraft Roofing made up 29.2% of all roofing brand searches we track, and Roofing Industries accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about roofing brands, Roofing Industries appeared in two of the five answers and Metalcraft Roofing in none.
Who do people search for more?
Metalcraft Roofing, about 60% more searches than Roofing Industries
Who does AI mention more?
Roofing Industries, mentioned in 2 of 5 answers, Metalcraft Roofing in 0
Who does AI recommend more?
Roofing Industries, the only one of the two named
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Top roofing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roofing Industries was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Metalcraft Roofing did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gerard Roofs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dimond Roofing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Roofing Industries2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Metalcraft Roofing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steel & Tube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roofing brands
5 answers
Asked ChatGPT
“Which roofing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roofing brands in New Zealand?”
Asked ChatGPT
“What's the best roofing brand in New Zealand for a new roof?”
Searched Google, AI Overview
“roofing brands”
Searched Google, AI Overview
“roofing materials nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Metalcraft Roofing or Roofing Industries more popular in search?
This chart shows how often people search Google for Metalcraft Roofing and Roofing Industries by name. Each line represents a brand's share of searches for all six roofing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Metalcraft Roofing, Roofing Industries. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colorsteel | Metalcraft Roofing | Roofing Industries | Dimond Roofing | Steel & Tube | Gerard Roofs |
|---|---|---|---|---|---|---|
| Nov 2025 | 27.3% | 31.5% | 19.5% | 17.8% | 3.8% | 0.05% |
| Dec 2025 | 29% | 29.3% | 18.1% | 19.3% | 4.3% | 0.07% |
| Jan 2026 | 33.2% | 28.5% | 18.9% | 15.7% | 3.7% | 0.06% |
| Feb 2026 | 30.3% | 29.4% | 19.7% | 16.7% | 3.8% | 0.05% |
| Mar 2026 | 31.5% | 28.5% | 17.9% | 18% | 4.1% | 0.05% |
| Apr 2026 | 29% | 29.9% | 20.2% | 17% | 3.9% | 0.05% |
| May 2026 | 30.1% | 28.8% | 20.1% | 17% | 3.9% | 0.05% |
| Jun 2026 | 28.1% | 28.8% | 19.5% | 19.8% | 3.7% | 0.05% |
| Jul 2026 | 26.9% | 30% | 20.2% | 19% | 3.9% | 0.05% |
| Aug 2026 | 26.4% | 29.5% | 19.9% | 19.4% | 4.7% | 0.05% |
| Sep 2026 | 27.6% | 31.8% | 17.5% | 18% | 5% | 0.06% |
| Oct 2026 | 30% | 29.2% | 18.3% | 18.2% | 4.3% | 0.06% |
How has branded search for Metalcraft Roofing and Roofing Industries changed in New Zealand over the last 12 months?
3 findings
- Metalcraft Roofing was ahead of Roofing Industries in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Metalcraft Roofing’s share of searches among roofing brands in New Zealand moved from 31.5% to 29.2%, and its estimated monthly branded searches moved from 6K to 4.8K.
- Across the 12 months ending October 2026, Roofing Industries’ share of searches among roofing brands in New Zealand moved from 19.5% to 18.3%, and its estimated monthly branded searches moved from 3.7K to 3K.
How did search popularity change for New Zealand roofing brands in October 2026?
3 changes
In October 2026, Colorsteel overtook Metalcraft Roofing to become the leader among roofing brands in New Zealand, with 30% of the searches.
In October 2026, Roofing Industries overtook Dimond Roofing to rank 3rd among roofing brands in New Zealand, with 18.3% of the searches.
In October 2026, Metalcraft Roofing lost share of searches among roofing brands in New Zealand, from 31.8% to 29.2%.
How are Metalcraft Roofing’s and Roofing Industries’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Metalcraft Roofing’s and Roofing Industries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metalcraft Roofing
4 branded search terms
- metalcraft
- metalcraft roofing
- metalcraft roofing profiles
- metalcraftroofing
Roofing Industries
4 branded search terms
- roofing industries
- roofing industries cromwell
- roofing industries ltd
- roofingindustries
Other head-to-heads among roofing brands
- Colorsteel vs Metalcraft Roofing: compare popularity
- Colorsteel vs Roofing Industries: compare popularity
- Colorsteel vs Dimond Roofing: compare popularity
- Colorsteel vs Steel & Tube: compare popularity
- Metalcraft Roofing vs Dimond Roofing: compare popularity
- Metalcraft Roofing vs Steel & Tube: compare popularity
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