Brandwave

How popular isShotover Jet in search?

In August 2026, there were an estimated 18.6K branded searches for Shotover Jet in New Zealand which is down 12.2% over the last 11 months. Shotover Jet holds 37.3% estimated Share of Search among New Zealand adventure activity operators and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Shotover Jet37.3%
  2. AJ Hackett Bungy24.4%
  3. NZONE Skydive21.4%
  4. Skydive Wanaka7.3%
  5. Huka Falls Jet5.8%
  6. Skydive Taupō3.8%
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Which adventure activity operators compete with Shotover Jet?

Shotover Jet against adventure activity operators in New Zealand, by month

Share of Search by month for Shotover Jet, AJ Hackett Bungy, NZONE Skydive, Skydive Wanaka, Huka Falls Jet, Skydive Taupō. The figures are in the table below the chart.

View monthly share of search table
MonthShotover JetAJ Hackett BungyNZONE SkydiveSkydive WanakaHuka Falls JetSkydive Taupō
Oct 202540.6%21.3%20.7%7%6.2%4.2%
Nov 202543%22.8%20%3.8%6%4.5%
Dec 202538.9%21.7%21.1%5%8.3%4.9%
Jan 202640.6%20.8%15.4%7.9%10.2%5.1%
Feb 202636%20.8%20.6%11.1%7%4.4%
Mar 202640.5%21.1%19.7%8.4%5.9%4.5%
Apr 202638.8%20.4%22.3%8%6.2%4.3%
May 202633%23%25.4%8.8%5.1%4.6%
Jun 202640.5%24.6%18.9%6.6%5.1%4.2%
Jul 202647.4%22.4%13.7%4.7%7.6%4.2%
Aug 202637.3%24.4%21.4%7.3%5.8%3.8%
Sep 2026——————

  1. 1.Shotover Jet

    37.3%

    held 1st · 18.6K estimated branded searches · -23.9% vs prior month · -10 points

  2. 2.AJ Hackett Bungy

    24.4%

    held 2nd · 12.2K estimated branded searches · +5.4% vs prior month · +2 points

  3. 3.NZONE Skydive

    21.4%

    held 3rd · 10.7K estimated branded searches · +50.8% vs prior month · +7.7 points

  4. 4.Skydive Wanaka

    7.3%

    moved from 5th to 4th · 3.6K estimated branded searches · +49% vs prior month · +2.6 points

  5. 5.Huka Falls Jet

    5.8%

    moved from 4th to 5th · 2.9K estimated branded searches · -26.5% vs prior month · -1.8 points

  6. 6.Skydive Taupō

    3.8%

    held 6th · 1.9K estimated branded searches · -13.8% vs prior month · -0.5 points

Compare search popularity between Shotover Jet and its closest rivals

How has branded search demand for Shotover Jet changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shotover Jet in New Zealand fell from 21.1K to 18.6K.
  • Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among adventure activity operators in New Zealand decreased from 40.6% to 37.3%.
  • Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among adventure activity operators in New Zealand peaked at 47.4% in July 2026 and was lowest at 33% in May 2026.

How did search popularity change for New Zealand adventure activity operators in August 2026?

  1. In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%.

  2. In August 2026, NZONE Skydive gained estimated Share of Search among adventure activity operators in New Zealand, from 13.7% to 21.4%.

  3. In August 2026, AJ Hackett Bungy gained estimated Share of Search among adventure activity operators in New Zealand, from 22.4% to 24.4%.

  4. In August 2026, Shotover Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 47.4% to 37.3%.

  5. In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%.

  6. Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.8% in August 2026.

Which visitor attractions compete with Shotover Jet?

Shotover Jet against visitor attractions in New Zealand, by month

Share of Search by month for Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia. The figures are in the table below the chart.

View monthly share of search table
MonthSky TowerRainbow's EndKelly Tarlton'sHobbiton Movie SetSkyline QueenstownWaitomo Glowworm CavesSkyline RotoruaWeta WorkshopInternational Antarctic CentreShotover JetLarnach CastleTe PuiaAgrodomeAll Blacks ExperienceWaitangi Treaty Grounds
Oct 202516.9%14.9%9.7%9.4%9.4%9%5.2%6.3%4.8%3.6%3.3%2.5%2.1%1.1%1.8%
Nov 202518.2%11.2%7.8%10.4%10.3%10.4%4.6%7.2%4.3%4.2%2.9%2.8%2.3%1.5%1.9%
Dec 202517.3%12.4%8.1%9.4%9.9%9.9%6.6%6.3%4.9%3.9%2.7%2.8%2.2%1.4%2.2%
Jan 202613.5%14.3%9.3%10%9.2%11.1%6.2%6.5%4.6%3.7%3.1%3%2%1.3%2.1%
Feb 202616.9%9.8%7.9%9.3%11.5%11.1%5.3%6.6%4.8%3.7%3.3%3.3%1.8%1.4%3.3%
Mar 202615.1%9.1%8.6%9.8%10.6%13.1%5.7%6.4%5.2%4%3.6%3%1.9%1.5%2.4%
Apr 202615.4%13.6%9.8%9%10.8%10.1%6.1%5.6%5.4%4.1%3%2.5%2%1%1.7%
May 202617%12.1%11.7%10%9.8%9.2%5.3%5.6%5.8%3.4%2.7%2.8%2.1%0.93%1.5%
Jun 202615.6%13.3%11.9%10%9.6%10.2%4.8%6%5.3%4.1%2.5%2.5%2%1%1.1%
Jul 202615.1%15.6%11.1%8.9%8.9%9.6%6.7%5.1%6%4.2%2%2.3%2.2%1.2%1%
Aug 202617.9%12.4%11.1%10.4%10.3%9.3%5.4%5.3%4.9%3.9%2.9%2.2%1.8%1.2%0.99%
Sep 2026———————————————

  1. 1.Sky Tower

    17.9%

    moved from 2nd to 1st · 84.9K estimated branded searches · -2.8% vs prior month · +2.8 points

  2. 2.Rainbow's End

    12.4%

    moved from 1st to 2nd · 59K estimated branded searches · -34.8% vs prior month · -3.2 points

  3. 3.Kelly Tarlton's

    11.1%

    held 3rd · 52.5K estimated branded searches · -18.5% vs prior month · -0.1 points

  4. 4.Hobbiton Movie Set

    10.4%

    moved from 6th to 4th · 49.3K estimated branded searches · -3.7% vs prior month · +1.5 points

  5. 5.Skyline Queenstown

    10.3%

    held 5th · 49.1K estimated branded searches · -4.8% vs prior month · +1.4 points

  6. 6.Waitomo Glowworm Caves

    9.3%

    moved from 4th to 6th · 44.4K estimated branded searches · -19.8% vs prior month · -0.2 points

  7. 7.Skyline Rotorua

    5.4%

    held 7th · 25.8K estimated branded searches · -33.9% vs prior month · -1.3 points

  8. 8.Weta Workshop

    5.3%

    moved from 9th to 8th · 25.2K estimated branded searches · -14.5% vs prior month · +0.2 points

  9. 9.International Antarctic Centre

    4.9%

    moved from 8th to 9th · 23.4K estimated branded searches · -33.1% vs prior month · -1.1 points

  10. 10.Shotover Jet

    3.9%

    held 10th · 18.6K estimated branded searches · -23.9% vs prior month · -0.3 points

  11. 11.Larnach Castle

    2.9%

    moved from 13th to 11th · 13.8K estimated branded searches · +18% vs prior month · +0.9 points

  12. 12.Te Puia

    2.2%

    moved from 11th to 12th · 10.4K estimated branded searches · -23.1% vs prior month · -0.1 points

  13. 13.Agrodome

    1.8%

    moved from 12th to 13th · 8.5K estimated branded searches · -33.9% vs prior month · -0.4 points

  14. 14.All Blacks Experience

    1.2%

    held 14th · 5.5K estimated branded searches · -18.5% vs prior month · 0 points

  15. 15.Waitangi Treaty Grounds

    0.99%

    held 15th · 4.7K estimated branded searches · -19.2% vs prior month · 0 points

Compare search popularity between Shotover Jet and its closest rivals

How has branded search demand for Shotover Jet changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among visitor attractions in New Zealand held steady, from 3.6% to 3.9%.

How did search popularity change for New Zealand visitor attractions in August 2026?

  1. In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.

  2. In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.

  3. In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.

  4. In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.

  5. In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.

  6. In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.

How is Shotover Jet measured?

Brandwave collects information about searches that people make online using Shotover Jet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • book me shotover jet
  • shotover jet
  • shotover jet boat
  • shotover jet boat queenstown
  • shotover jet boat ride
  • shotover jet book
  • shotover jet cost
  • shotover jet deals
  • shotover jet discount
  • shotover jet near me
  • shotover jet queenstown
  • shotover jet queenstown arthurs point road arthurs point queenstown
  • shotover jet queenstown price
  • shotover jet tickets
  • shotover jet tour
  • shotoverjet
  • shotoverjet com
  • the shotover jet

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How the Brand Demand Index is measured

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