Brandwave

Huka Falls Jet vs Shotover Jet:Which is more popular by branded search in New Zealand?

In August 2026, Shotover Jet had more branded searches than Huka Falls Jet among adventure activity operators in New Zealand. Shotover Jet was estimated to have 18.6K branded searches compared to Huka Falls Jet’s 2.9K, and held a 37.3% Share of Search versus Huka Falls Jet’s 5.8%.

Share of Search among adventure activity operators in New Zealand in August 2026Which is more popular in search, Huka Falls Jet or Shotover Jet?
Huka Falls Jet5.8%2.9K searches
vs
Shotover Jet37.3%18.6K searches
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Which is more popular in search, Huka Falls Jet or Shotover Jet?

Compare the bungy, jet boat, skydive and adventure operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Huka Falls Jet and Shotover Jet among adventure activity operators in New Zealand, by month

Share of Search by month for Shotover Jet, Huka Falls Jet. The figures are in the table below the chart.

View monthly share of search table
MonthShotover JetAJ Hackett BungyNZONE SkydiveSkydive WanakaHuka Falls JetSkydive Taupō
Oct 202540.6%21.3%20.7%7%6.2%4.2%
Nov 202543%22.8%20%3.8%6%4.5%
Dec 202538.9%21.7%21.1%5%8.3%4.9%
Jan 202640.6%20.8%15.4%7.9%10.2%5.1%
Feb 202636%20.8%20.6%11.1%7%4.4%
Mar 202640.5%21.1%19.7%8.4%5.9%4.5%
Apr 202638.8%20.4%22.3%8%6.2%4.3%
May 202633%23%25.4%8.8%5.1%4.6%
Jun 202640.5%24.6%18.9%6.6%5.1%4.2%
Jul 202647.4%22.4%13.7%4.7%7.6%4.2%
Aug 202637.3%24.4%21.4%7.3%5.8%3.8%
Sep 2026——————

How has the Huka Falls Jet and Shotover Jet comparison changed over the last 12 months?

How did search popularity change for New Zealand adventure activity operators in August 2026?

  1. In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%.

  2. In August 2026, Shotover Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 47.4% to 37.3%.

  3. In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Huka Falls Jet’s and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huka Falls Jet

10 branded search terms

  • huka falls jet boat deals
  • huka falls jet boat ride
  • huka falls jet new zealand
  • huka falls jet price
  • huka falls jet ride
  • huka jet
  • huka jet boat
  • huka jet deals
  • hukafallsjet
  • hukafallsjet com

Shotover Jet

18 branded search terms

  • book me shotover jet
  • shotover jet
  • shotover jet boat
  • shotover jet boat queenstown
  • shotover jet boat ride
  • shotover jet book
  • shotover jet cost
  • shotover jet deals
  • shotover jet discount
  • shotover jet near me
  • shotover jet queenstown
  • shotover jet queenstown arthurs point road arthurs point queenstown
  • shotover jet queenstown price
  • shotover jet tickets
  • shotover jet tour
  • shotoverjet
  • shotoverjet com
  • the shotover jet

How the Brand Demand Index is measured

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