Brandwave

How popular isShotover Jet?

In September 2026, people searched for Shotover Jet by name about 18,000 times in New Zealand, a 12.7% decrease from the previous year. These searches made up 43% of all New Zealand adventure activity operator searches, placing Shotover Jet first out of eight operators. When we asked both ChatGPT and Google AI Overviews about adventure activity operators, Shotover Jet appeared in one of the three answers and was the joint second most recommended of the eight.

Search and AI answers in September 2026

Shotover Jet is the most searched of 8 competitors and the joint second most recommended in AI answers.

  1. Shotover JetShare of searches 43%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  2. NZONE SkydiveShare of searches 27.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Skydive WanakaShare of searches 10.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. AJ Hackett BungyShare of searches 9.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Huka Falls JetShare of searches 6.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top adventure activity operators in ChatGPT and Google AI Overviews

In three ChatGPT questions, Shotover Jet was mentioned in one out of three: in one of the three ChatGPT answers. Shotover Jet is the joint second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AJ Hackett Bungy1st
  2. Shotover Jet2nd
  3. Skydive Auckland2nd
  4. Abel Tasman Canyons4th
  5. NZONE Skydive–
  6. Skydive Wanaka–
  7. Huka Falls Jet–
  8. Skydive Taupō–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about adventure activity operators

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which adventure activity operators compete with Shotover Jet?

Shotover Jet against adventure activity operators in New Zealand, by month

Share of searches by month for Shotover Jet, NZONE Skydive, Skydive Wanaka, AJ Hackett Bungy, Huka Falls Jet, Skydive Taupō. The figures are in the table below the chart.

View monthly share of searches table
MonthShotover JetNZONE SkydiveSkydive WanakaAJ Hackett BungyHuka Falls JetSkydive TaupōAbel Tasman CanyonsSkydive Auckland
Oct 202546.5%24.4%8.2%10.4%6.7%2.9%0.88%0%
Nov 202549.9%24%4.5%10.6%6.6%3%1.3%0%
Dec 202545.6%25.9%6.1%8%9.5%3.3%1.4%0.01%
Jan 202647%18.5%9.5%8.2%11.4%3.4%1.9%0.01%
Feb 202641.8%25.1%13.5%7.8%7.7%2.7%1.5%0.02%
Mar 202646.7%23.6%10%8.6%6.5%3%1.6%0.02%
Apr 202644.9%26.8%9.6%8.3%6.8%2.8%0.85%0.02%
May 202637.8%30.9%10.7%11.2%5.8%3.1%0.41%0.02%
Jun 202644.9%24%8.3%13.4%6.1%2.9%0.26%0.03%
Jul 202653.1%18%6.2%9.9%9.3%3.3%0.28%0.03%
Aug 202644.9%26.8%9.1%9.6%6.6%2.5%0.43%0.03%
Sep 202643%27.5%10.6%9.1%6.7%2.4%0.62%0%

  1. 1.Shotover Jet

    43%

    Held 1st. 17.9K estimated branded searches, +0.39% vs prior month. Share -1.9 points.

  2. 2.NZONE Skydive

    27.5%

    Held 2nd. 11.5K estimated branded searches, +7.9% vs prior month. Share +0.8 points.

  3. 3.Skydive Wanaka

    10.6%

    Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  4. 4.AJ Hackett Bungy

    9.1%

    Moved from 3rd to 4th. 3.8K estimated branded searches, -0.52% vs prior month. Share -0.5 points.

  5. 5.Huka Falls Jet

    6.7%

    Held 5th. 2.8K estimated branded searches, +5.7% vs prior month. Share +0.1 points.

  6. 6.Skydive Taupō

    2.4%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Abel Tasman Canyons

    0.62%

    Held 7th. 260 estimated branded searches, +52.9% vs prior month. Share +0.2 points.

  8. 8.Skydive Auckland

    0%

    Held 8th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Shotover Jet and its closest rivals

Every comparison with Shotover Jet

17 comparisons

How has branded search demand for Shotover Jet changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shotover Jet in New Zealand fell from 20.6K to 18K.
  • Across the 12 months ending September 2026, Shotover Jet’s share of searches among adventure activity operators in New Zealand decreased from 46.5% to 43%.
  • Across the 12 months ending September 2026, Shotover Jet’s share of searches among adventure activity operators in New Zealand peaked at 53.1% in July 2026 and was lowest at 37.8% in May 2026.

How did search popularity change for New Zealand adventure activity operators in September 2026?

6 changes

  1. In September 2026, Skydive Wanaka overtook AJ Hackett Bungy to rank 3rd among adventure activity operators in New Zealand, with 10.6% of the searches.

  2. In September 2026, NZONE Skydive gained share of searches among adventure activity operators in New Zealand, from 26.8% to 27.5%.

  3. In September 2026, Shotover Jet lost share of searches among adventure activity operators in New Zealand, from 44.9% to 43%.

  4. AJ Hackett Bungy’s share of searches among adventure activity operators in New Zealand has lost ground for 3 months in a row, from 13.4% to 9.1% in September 2026.

  5. Estimated monthly branded searches for Abel Tasman Canyons in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Skydive Taupō in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Shotover Jet’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Shotover Jet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shotover jet
  • shotover jet boat
  • shotover jet book
  • shotover jet queenstown
  • shotover jet tickets
  • shotover jet tour
  • shotoverjet
  • the shotover jet

Do you work for Shotover Jet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shotover Jet compete?

Shotover Jet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Visitor attractions11th of 163.6%Show ranking
Adventure activity operators1st of 843%Shown above
Creator with pink hair and a pink jacket

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