Brandwave

Adventure activity operators in New Zealand:Which brands are most popular in search?

In August 2026, Shotover Jet was the most searched among adventure activity operators in New Zealand, with an estimated 18.6K branded searches and 37.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Shotover Jet37.3%
  2. AJ Hackett Bungy24.4%
  3. NZONE Skydive21.4%
  4. Skydive Wanaka7.3%
  5. Huka Falls Jet5.8%
  6. Skydive Taupō3.8%

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Share of SearchLeaderboard

Compare the bungy, jet boat, skydive and adventure operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among adventure activity operators in New Zealand, by month

Share of Search by month for Shotover Jet, AJ Hackett Bungy, NZONE Skydive, Skydive Wanaka, Huka Falls Jet, Skydive Taupō. The figures are in the table below the chart.

View monthly share of search table
MonthShotover JetAJ Hackett BungyNZONE SkydiveSkydive WanakaHuka Falls JetSkydive Taupō
Oct 202540.6%21.3%20.7%7%6.2%4.2%
Nov 202543%22.8%20%3.8%6%4.5%
Dec 202538.9%21.7%21.1%5%8.3%4.9%
Jan 202640.6%20.8%15.4%7.9%10.2%5.1%
Feb 202636%20.8%20.6%11.1%7%4.4%
Mar 202640.5%21.1%19.7%8.4%5.9%4.5%
Apr 202638.8%20.4%22.3%8%6.2%4.3%
May 202633%23%25.4%8.8%5.1%4.6%
Jun 202640.5%24.6%18.9%6.6%5.1%4.2%
Jul 202647.4%22.4%13.7%4.7%7.6%4.2%
Aug 202637.3%24.4%21.4%7.3%5.8%3.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Shotover Jet

    37.3%

    held 1st · 18.6K estimated branded searches · -23.9% vs prior month · -10 points

  2. 2.AJ Hackett Bungy

    24.4%

    held 2nd · 12.2K estimated branded searches · +5.4% vs prior month · +2 points

  3. 3.NZONE Skydive

    21.4%

    held 3rd · 10.7K estimated branded searches · +50.8% vs prior month · +7.7 points

  4. 4.Skydive Wanaka

    7.3%

    moved from 5th to 4th · 3.6K estimated branded searches · +49% vs prior month · +2.6 points

  5. 5.Huka Falls Jet

    5.8%

    moved from 4th to 5th · 2.9K estimated branded searches · -26.5% vs prior month · -1.8 points

  6. 6.Skydive Taupō

    3.8%

    held 6th · 1.9K estimated branded searches · -13.8% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among adventure activity operators in New Zealand?

In August 2026, Shotover Jet was the most searched among adventure activity operators in New Zealand, with an estimated 18.6K branded searches and 37.3% estimated Share of Search within this set. AJ Hackett Bungy is in 2nd place, 12.9 percentage points behind at 24.4% Share of Search.

New Zealand adventure activity operators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shotover Jet40.6% → 37.3%47.4%Jul 202633%May 20261st
AJ Hackett Bungy21.3% → 24.4%24.6%Jun 202620.4%Apr 20262nd
NZONE Skydive20.7% → 21.4%25.4%May 202613.7%Jul 20263rd
Skydive Wanaka7% → 7.3%11.1%Feb 20263.8%Nov 20254th
Huka Falls Jet6.2% → 5.8%10.2%Jan 20265.1%Jun 20265th
Skydive Taupō4.2% → 3.8%5.1%Jan 20263.8%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among adventure activity operators in New Zealand decreased from 40.6% to 37.3%.
  • Across the 11 months ending August 2026, AJ Hackett Bungy’s estimated Share of Search among adventure activity operators in New Zealand increased from 21.3% to 24.4%.
  • Across the 11 months ending August 2026, NZONE Skydive’s estimated Share of Search among adventure activity operators in New Zealand increased from 20.7% to 21.4%.
  • Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among adventure activity operators in New Zealand peaked at 47.4% in July 2026 and was lowest at 33% in May 2026.
  • Across the 11 months ending August 2026, AJ Hackett Bungy’s estimated Share of Search among adventure activity operators in New Zealand peaked at 24.6% in June 2026 and was lowest at 20.4% in April 2026.
  • Across the 11 months ending August 2026, NZONE Skydive’s estimated Share of Search among adventure activity operators in New Zealand peaked at 25.4% in May 2026 and was lowest at 13.7% in July 2026.
  • Across the 11 months ending August 2026, Skydive Wanaka’s estimated Share of Search among adventure activity operators in New Zealand peaked at 11.1% in February 2026 and was lowest at 3.8% in November 2025.
  • Across the 11 months ending August 2026, Huka Falls Jet’s estimated Share of Search among adventure activity operators in New Zealand peaked at 10.2% in January 2026 and was lowest at 5.1% in June 2026.
  • Across the 11 months ending August 2026, Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand peaked at 5.1% in January 2026 and was lowest at 3.8% in August 2026.
  • Across the 11 months ending August 2026, Skydive Wanaka, Huka Falls Jet and Skydive Taupō held steady: their estimated Share of Search among adventure activity operators in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand adventure activity operators in August 2026?

  1. In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%.

  2. In August 2026, NZONE Skydive gained estimated Share of Search among adventure activity operators in New Zealand, from 13.7% to 21.4%.

  3. In August 2026, AJ Hackett Bungy gained estimated Share of Search among adventure activity operators in New Zealand, from 22.4% to 24.4%.

  4. In August 2026, Shotover Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 47.4% to 37.3%.

  5. In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%.

  6. Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.8% in August 2026.

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