Huka Falls Jet vs NZONE Skydive:Which is more popular by branded search in New Zealand?
In August 2026, NZONE Skydive had more branded searches than Huka Falls Jet among adventure activity operators in New Zealand. NZONE Skydive was estimated to have 10.7K branded searches compared to Huka Falls Jet’s 2.9K, and held a 21.4% Share of Search versus Huka Falls Jet’s 5.8%.
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Which is more popular in search, Huka Falls Jet or NZONE Skydive?
Compare the bungy, jet boat, skydive and adventure operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZONE Skydive, Huka Falls Jet. The figures are in the table below the chart.
View monthly share of search table
| Month | Shotover Jet | AJ Hackett Bungy | NZONE Skydive | Skydive Wanaka | Huka Falls Jet | Skydive Taupō |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 21.3% | 20.7% | 7% | 6.2% | 4.2% |
| Nov 2025 | 43% | 22.8% | 20% | 3.8% | 6% | 4.5% |
| Dec 2025 | 38.9% | 21.7% | 21.1% | 5% | 8.3% | 4.9% |
| Jan 2026 | 40.6% | 20.8% | 15.4% | 7.9% | 10.2% | 5.1% |
| Feb 2026 | 36% | 20.8% | 20.6% | 11.1% | 7% | 4.4% |
| Mar 2026 | 40.5% | 21.1% | 19.7% | 8.4% | 5.9% | 4.5% |
| Apr 2026 | 38.8% | 20.4% | 22.3% | 8% | 6.2% | 4.3% |
| May 2026 | 33% | 23% | 25.4% | 8.8% | 5.1% | 4.6% |
| Jun 2026 | 40.5% | 24.6% | 18.9% | 6.6% | 5.1% | 4.2% |
| Jul 2026 | 47.4% | 22.4% | 13.7% | 4.7% | 7.6% | 4.2% |
| Aug 2026 | 37.3% | 24.4% | 21.4% | 7.3% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Huka Falls Jet and NZONE Skydive comparison changed over the last 12 months?
3 findings
- NZONE Skydive was ahead of Huka Falls Jet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huka Falls Jet’s estimated Share of Search among adventure activity operators in New Zealand moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 3.2K to 2.9K.
- Across the 11 months ending August 2026, NZONE Skydive’s estimated Share of Search among adventure activity operators in New Zealand moved from 20.7% to 21.4%, and its estimated monthly branded searches moved from 10.8K to 10.7K.
How did search popularity change for New Zealand adventure activity operators in August 2026?
3 changes

In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%.

In August 2026, NZONE Skydive gained estimated Share of Search among adventure activity operators in New Zealand, from 13.7% to 21.4%.

In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Huka Falls Jet’s and NZONE Skydive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huka Falls Jet
10 branded search terms
- huka falls jet boat deals
- huka falls jet boat ride
- huka falls jet new zealand
- huka falls jet price
- huka falls jet ride
- huka jet
- huka jet boat
- huka jet deals
- hukafallsjet
- hukafallsjet com
NZONE Skydive
8 branded search terms
- nzone
- nzone drop zone
- nzone skydive
- nzone skydive dropzone
- nzone skydive near me
- nzone wanaka
- nzoneskydive
- nzoneskydive co nz

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