Brandwave

Abel Tasman Canyons vs Shotover Jet:Which is more popular?

In September 2026, Shotover Jet had more branded searches than Abel Tasman Canyons among adventure activity operators in New Zealand. Shotover Jet had about 17,900 branded searches, while Abel Tasman Canyons had 260. Shotover Jet made up 43% of all adventure activity operator searches we track, and Abel Tasman Canyons accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about adventure activity operators, Abel Tasman Canyons appeared in two of the three answers and Shotover Jet in one. Abel Tasman Canyons was mentioned before Shotover Jet in two out of three answers.

Among adventure activity operators in New Zealand in September 2026

Who do people search for more?

Shotover Jet, about 69 searches for every 1 for Abel Tasman Canyons

Shotover Jet 17.9K searchesAbel Tasman Canyons 260 searches

Who does AI mention more?

Abel Tasman Canyons, mentioned in 2 of 3 answers, Shotover Jet in 1

Abel Tasman Canyons in 2 of 3Shotover Jet in 1 of 3

Who does AI recommend more?

Abel Tasman Canyons, named ahead of Shotover Jet in 2 of 3 answers

Abel Tasman Canyons first in 2Shotover Jet first in 1

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Top adventure activity operators in ChatGPT and Google AI Overviews

In three ChatGPT questions, Abel Tasman Canyons was mentioned in two out of three: in two of the three ChatGPT answers. Shotover Jet was mentioned in one out of three: in one of the three ChatGPT answers. Abel Tasman Canyons was listed before Shotover Jet in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AJ Hackett Bungy1st
  2. Shotover Jet2nd
  3. Skydive Auckland2nd
  4. Abel Tasman Canyons4th
  5. NZONE Skydive–
  6. Skydive Wanaka–
  7. Huka Falls Jet–
  8. Skydive Taupō–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about adventure activity operators

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Abel Tasman Canyons or Shotover Jet more popular in search?

This chart shows how often people search Google for Abel Tasman Canyons and Shotover Jet by name. Each line represents a brand's share of searches for all eight adventure activity operators we track, month by month, from searches in New Zealand.

Abel Tasman Canyons and Shotover Jet among adventure activity operators in New Zealand, by month

Share of searches by month for Shotover Jet, Abel Tasman Canyons. The figures are in the table below the chart.

View monthly share of searches table
MonthShotover JetNZONE SkydiveSkydive WanakaAJ Hackett BungyHuka Falls JetSkydive TaupōAbel Tasman CanyonsSkydive Auckland
Oct 202546.5%24.4%8.2%10.4%6.7%2.9%0.88%0%
Nov 202549.9%24%4.5%10.6%6.6%3%1.3%0%
Dec 202545.6%25.9%6.1%8%9.5%3.3%1.4%0.01%
Jan 202647%18.5%9.5%8.2%11.4%3.4%1.9%0.01%
Feb 202641.8%25.1%13.5%7.8%7.7%2.7%1.5%0.02%
Mar 202646.7%23.6%10%8.6%6.5%3%1.6%0.02%
Apr 202644.9%26.8%9.6%8.3%6.8%2.8%0.85%0.02%
May 202637.8%30.9%10.7%11.2%5.8%3.1%0.41%0.02%
Jun 202644.9%24%8.3%13.4%6.1%2.9%0.26%0.03%
Jul 202653.1%18%6.2%9.9%9.3%3.3%0.28%0.03%
Aug 202644.9%26.8%9.1%9.6%6.6%2.5%0.43%0.03%
Sep 202643%27.5%10.6%9.1%6.7%2.4%0.62%0%

How has the Abel Tasman Canyons and Shotover Jet comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adventure activity operators in September 2026?

2 changes

  1. In September 2026, Shotover Jet lost share of searches among adventure activity operators in New Zealand, from 44.9% to 43%.

  2. Estimated monthly branded searches for Abel Tasman Canyons in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Abel Tasman Canyons’ and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abel Tasman Canyons

1 branded search term

  • abel tasman canyons

Shotover Jet

6 branded search terms

  • shotover jet
  • shotover jet boat
  • shotover jet book
  • shotover jet queenstown
  • shotoverjet
  • the shotover jet

How the Brand Demand Index is measured

Other head-to-heads among adventure activity operators

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