Brandwave

NZONE Skydive vs Shotover Jet:Which is more popular?

In September 2026, Shotover Jet had more branded searches than NZONE Skydive among adventure activity operators in New Zealand. Shotover Jet had about 17,900 branded searches, while NZONE Skydive had 11,500. Shotover Jet made up 43% of all adventure activity operator searches we track, and NZONE Skydive accounted for 27.5%. When we asked ChatGPT and Google AI Overviews about adventure activity operators, Shotover Jet appeared in one of the three answers and NZONE Skydive in none.

Among adventure activity operators in New Zealand in September 2026

Who do people search for more?

Shotover Jet, about 56% more searches than NZONE Skydive

Shotover Jet 17.9K searchesNZONE Skydive 11.5K searches

Who does AI mention more?

Shotover Jet, mentioned in 1 of 3 answers, NZONE Skydive in 0

Shotover Jet in 1 of 3NZONE Skydive in 0 of 3

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Top adventure activity operators in ChatGPT and Google AI Overviews

In three ChatGPT questions, Shotover Jet was mentioned in one out of three: in one of the three ChatGPT answers. NZONE Skydive did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AJ Hackett Bungy1st
  2. Shotover Jet2nd
  3. Skydive Auckland2nd
  4. Abel Tasman Canyons4th
  5. NZONE Skydive–
  6. Skydive Wanaka–
  7. Huka Falls Jet–
  8. Skydive Taupō–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about adventure activity operators

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is NZONE Skydive or Shotover Jet more popular in search?

This chart shows how often people search Google for NZONE Skydive and Shotover Jet by name. Each line represents a brand's share of searches for all eight adventure activity operators we track, month by month, from searches in New Zealand.

NZONE Skydive and Shotover Jet among adventure activity operators in New Zealand, by month

Share of searches by month for Shotover Jet, NZONE Skydive. The figures are in the table below the chart.

View monthly share of searches table
MonthShotover JetNZONE SkydiveSkydive WanakaAJ Hackett BungyHuka Falls JetSkydive TaupōAbel Tasman CanyonsSkydive Auckland
Oct 202546.5%24.4%8.2%10.4%6.7%2.9%0.88%0%
Nov 202549.9%24%4.5%10.6%6.6%3%1.3%0%
Dec 202545.6%25.9%6.1%8%9.5%3.3%1.4%0.01%
Jan 202647%18.5%9.5%8.2%11.4%3.4%1.9%0.01%
Feb 202641.8%25.1%13.5%7.8%7.7%2.7%1.5%0.02%
Mar 202646.7%23.6%10%8.6%6.5%3%1.6%0.02%
Apr 202644.9%26.8%9.6%8.3%6.8%2.8%0.85%0.02%
May 202637.8%30.9%10.7%11.2%5.8%3.1%0.41%0.02%
Jun 202644.9%24%8.3%13.4%6.1%2.9%0.26%0.03%
Jul 202653.1%18%6.2%9.9%9.3%3.3%0.28%0.03%
Aug 202644.9%26.8%9.1%9.6%6.6%2.5%0.43%0.03%
Sep 202643%27.5%10.6%9.1%6.7%2.4%0.62%0%

How has the NZONE Skydive and Shotover Jet comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adventure activity operators in September 2026?

2 changes

  1. In September 2026, NZONE Skydive gained share of searches among adventure activity operators in New Zealand, from 26.8% to 27.5%.

  2. In September 2026, Shotover Jet lost share of searches among adventure activity operators in New Zealand, from 44.9% to 43%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using NZONE Skydive’s and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZONE Skydive

6 branded search terms

  • nzone
  • nzone drop zone
  • nzone skydive
  • nzone skydive dropzone
  • nzone wanaka
  • nzoneskydive

Shotover Jet

6 branded search terms

  • shotover jet
  • shotover jet boat
  • shotover jet book
  • shotover jet queenstown
  • shotoverjet
  • the shotover jet

How the Brand Demand Index is measured

Other head-to-heads among adventure activity operators

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