International Antarctic Centre vs Shotover Jet:Which is more popular by branded search in New Zealand?
In August 2026, International Antarctic Centre had more branded searches than Shotover Jet among visitor attractions in New Zealand. International Antarctic Centre was estimated to have 23.4K branded searches compared to Shotover Jet’s 18.6K, and held a 4.9% Share of Search versus Shotover Jet’s 3.9%.
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Which is more popular in search, International Antarctic Centre or Shotover Jet?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for International Antarctic Centre, Shotover Jet. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the International Antarctic Centre and Shotover Jet comparison changed over the last 12 months?
3 findings
- International Antarctic Centre was ahead of Shotover Jet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K.
- Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among visitor attractions in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 21.1K to 18.6K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%.
Estimated monthly branded searches for Shotover Jet in New Zealand fell 12.2% over 11 measured months, from 21.1K to 18.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using International Antarctic Centre’s and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
International Antarctic Centre
9 branded search terms
- antarctic centre christchurch
- iceberg co nz
- international antarctic centre discount
- international antarctic centre opening hours
- international antarctic centre prices
- international antarctic centre review
- international antarctic centre tickets
- internationalantarcticcentre
- the international antarctic centre
Shotover Jet
18 branded search terms
- book me shotover jet
- shotover jet
- shotover jet boat
- shotover jet boat queenstown
- shotover jet boat ride
- shotover jet book
- shotover jet cost
- shotover jet deals
- shotover jet discount
- shotover jet near me
- shotover jet queenstown
- shotover jet queenstown arthurs point road arthurs point queenstown
- shotover jet queenstown price
- shotover jet tickets
- shotover jet tour
- shotoverjet
- shotoverjet com
- the shotover jet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.