Brandwave

How popular isInternational Antarctic Centre in search?

In August 2026, there were an estimated 23.4K branded searches for International Antarctic Centre in New Zealand which is down 18.3% over the last 11 months. International Antarctic Centre holds 4.9% estimated Share of Search among New Zealand visitor attractions and is ranked 9th of 15 competitors for search popularity.

Share of Search, August 2026
  1. Sky Tower17.9%
  2. Rainbow's End12.4%
  3. Kelly Tarlton's11.1%
  4. Hobbiton Movie Set10.4%
  5. Skyline Queenstown10.3%
  6. Waitomo Glowworm Caves9.3%
  7. Skyline Rotorua5.4%
  8. Weta Workshop5.3%
  9. International Antarctic Centre4.9%
  10. Shotover Jet3.9%
  11. +5 more
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Which visitor attractions compete with International Antarctic Centre?

International Antarctic Centre against visitor attractions in New Zealand, by month

Share of Search by month for Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia. The figures are in the table below the chart.

View monthly share of search table
MonthSky TowerRainbow's EndKelly Tarlton'sHobbiton Movie SetSkyline QueenstownWaitomo Glowworm CavesSkyline RotoruaWeta WorkshopInternational Antarctic CentreShotover JetLarnach CastleTe PuiaAgrodomeAll Blacks ExperienceWaitangi Treaty Grounds
Oct 202516.9%14.9%9.7%9.4%9.4%9%5.2%6.3%4.8%3.6%3.3%2.5%2.1%1.1%1.8%
Nov 202518.2%11.2%7.8%10.4%10.3%10.4%4.6%7.2%4.3%4.2%2.9%2.8%2.3%1.5%1.9%
Dec 202517.3%12.4%8.1%9.4%9.9%9.9%6.6%6.3%4.9%3.9%2.7%2.8%2.2%1.4%2.2%
Jan 202613.5%14.3%9.3%10%9.2%11.1%6.2%6.5%4.6%3.7%3.1%3%2%1.3%2.1%
Feb 202616.9%9.8%7.9%9.3%11.5%11.1%5.3%6.6%4.8%3.7%3.3%3.3%1.8%1.4%3.3%
Mar 202615.1%9.1%8.6%9.8%10.6%13.1%5.7%6.4%5.2%4%3.6%3%1.9%1.5%2.4%
Apr 202615.4%13.6%9.8%9%10.8%10.1%6.1%5.6%5.4%4.1%3%2.5%2%1%1.7%
May 202617%12.1%11.7%10%9.8%9.2%5.3%5.6%5.8%3.4%2.7%2.8%2.1%0.93%1.5%
Jun 202615.6%13.3%11.9%10%9.6%10.2%4.8%6%5.3%4.1%2.5%2.5%2%1%1.1%
Jul 202615.1%15.6%11.1%8.9%8.9%9.6%6.7%5.1%6%4.2%2%2.3%2.2%1.2%1%
Aug 202617.9%12.4%11.1%10.4%10.3%9.3%5.4%5.3%4.9%3.9%2.9%2.2%1.8%1.2%0.99%
Sep 2026———————————————

  1. 1.Sky Tower

    17.9%

    moved from 2nd to 1st · 84.9K estimated branded searches · -2.8% vs prior month · +2.8 points

  2. 2.Rainbow's End

    12.4%

    moved from 1st to 2nd · 59K estimated branded searches · -34.8% vs prior month · -3.2 points

  3. 3.Kelly Tarlton's

    11.1%

    held 3rd · 52.5K estimated branded searches · -18.5% vs prior month · -0.1 points

  4. 4.Hobbiton Movie Set

    10.4%

    moved from 6th to 4th · 49.3K estimated branded searches · -3.7% vs prior month · +1.5 points

  5. 5.Skyline Queenstown

    10.3%

    held 5th · 49.1K estimated branded searches · -4.8% vs prior month · +1.4 points

  6. 6.Waitomo Glowworm Caves

    9.3%

    moved from 4th to 6th · 44.4K estimated branded searches · -19.8% vs prior month · -0.2 points

  7. 7.Skyline Rotorua

    5.4%

    held 7th · 25.8K estimated branded searches · -33.9% vs prior month · -1.3 points

  8. 8.Weta Workshop

    5.3%

    moved from 9th to 8th · 25.2K estimated branded searches · -14.5% vs prior month · +0.2 points

  9. 9.International Antarctic Centre

    4.9%

    moved from 8th to 9th · 23.4K estimated branded searches · -33.1% vs prior month · -1.1 points

  10. 10.Shotover Jet

    3.9%

    held 10th · 18.6K estimated branded searches · -23.9% vs prior month · -0.3 points

  11. 11.Larnach Castle

    2.9%

    moved from 13th to 11th · 13.8K estimated branded searches · +18% vs prior month · +0.9 points

  12. 12.Te Puia

    2.2%

    moved from 11th to 12th · 10.4K estimated branded searches · -23.1% vs prior month · -0.1 points

  13. 13.Agrodome

    1.8%

    moved from 12th to 13th · 8.5K estimated branded searches · -33.9% vs prior month · -0.4 points

  14. 14.All Blacks Experience

    1.2%

    held 14th · 5.5K estimated branded searches · -18.5% vs prior month · 0 points

  15. 15.Waitangi Treaty Grounds

    0.99%

    held 15th · 4.7K estimated branded searches · -19.2% vs prior month · 0 points

Compare search popularity between International Antarctic Centre and its closest rivals

How has branded search demand for International Antarctic Centre changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for International Antarctic Centre in New Zealand fell from 28.6K to 23.4K.
  • Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand peaked at 6% in July 2026 and was lowest at 4.3% in November 2025.

How did search popularity change for New Zealand visitor attractions in August 2026?

  1. In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.

  2. In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.

  3. In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.

  4. In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.

  5. In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.

  6. In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.

How is International Antarctic Centre measured?

Brandwave collects information about searches that people make online using International Antarctic Centre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • antarctic centre christchurch
  • iceberg co nz
  • international antarctic centre discount
  • international antarctic centre opening hours
  • international antarctic centre prices
  • international antarctic centre review
  • international antarctic centre tickets
  • internationalantarcticcentre
  • the international antarctic centre

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How the Brand Demand Index is measured

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