Agrodome vs International Antarctic Centre:Which is more popular by branded search in New Zealand?
In August 2026, International Antarctic Centre had more branded searches than Agrodome among visitor attractions in New Zealand. International Antarctic Centre was estimated to have 23.4K branded searches compared to Agrodome’s 8.5K, and held a 4.9% Share of Search versus Agrodome’s 1.8%.
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Which is more popular in search, Agrodome or International Antarctic Centre?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for International Antarctic Centre, Agrodome. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Agrodome and International Antarctic Centre comparison changed over the last 12 months?
3 findings
- International Antarctic Centre was ahead of Agrodome in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agrodome’s estimated Share of Search among visitor attractions in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 12.5K to 8.5K.
- Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K.
How did search popularity change for New Zealand visitor attractions in August 2026?
3 changes
In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%.
Estimated monthly branded searches for Agrodome in New Zealand fell 32% over 11 measured months, from 12.5K to 8.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Agrodome’s and International Antarctic Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Agrodome
8 branded search terms
- agrodome
- agrodome co nz
- agrodome farm tour
- agrodome prices
- agrodome sheep show
- agrodome show
- agrodome tickets
- the agrodome
International Antarctic Centre
9 branded search terms
- antarctic centre christchurch
- iceberg co nz
- international antarctic centre discount
- international antarctic centre opening hours
- international antarctic centre prices
- international antarctic centre review
- international antarctic centre tickets
- internationalantarcticcentre
- the international antarctic centre
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.