International Antarctic Centre vs Skyline Rotorua:Which is more popular by branded search in New Zealand?
In August 2026, Skyline Rotorua had more branded searches than International Antarctic Centre among visitor attractions in New Zealand. Skyline Rotorua was estimated to have 25.8K branded searches compared to International Antarctic Centre’s 23.4K, and held a 5.4% Share of Search versus International Antarctic Centre’s 4.9%.
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Which is more popular in search, International Antarctic Centre or Skyline Rotorua?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyline Rotorua, International Antarctic Centre. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the International Antarctic Centre and Skyline Rotorua comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: International Antarctic Centre took it in May 2026, Skyline Rotorua took it in July 2026.
- Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K.
- Across the 11 months ending August 2026, Skyline Rotorua’s estimated Share of Search among visitor attractions in New Zealand moved from 5.2% to 5.4%, and its estimated monthly branded searches moved from 31K to 25.8K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.
In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using International Antarctic Centre’s and Skyline Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
International Antarctic Centre
9 branded search terms
- antarctic centre christchurch
- iceberg co nz
- international antarctic centre discount
- international antarctic centre opening hours
- international antarctic centre prices
- international antarctic centre review
- international antarctic centre tickets
- internationalantarcticcentre
- the international antarctic centre
Skyline Rotorua
17 branded search terms
- bookme skyline rotorua
- luge skyline rotorua
- skyline luge rotorua
- skyline luge rotorua prices
- skyline rotorua
- skyline rotorua 178 fairy springs road fairy springs rotorua 3015
- skyline rotorua address
- skyline rotorua deals
- skyline rotorua discount
- skyline rotorua fairy springs road fairy springs rotorua
- skyline rotorua fairy springs road fairy springs rotorua new zealand
- skyline rotorua hours
- skyline rotorua near me
- skyline rotorua opening times
- skyline rotorua prices
- skyline rotorua tickets
- skylinerotorua
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.