Shotover Jet vs Waitomo Glowworm Caves:Which is more popular by branded search in New Zealand?
In August 2026, Waitomo Glowworm Caves had more branded searches than Shotover Jet among visitor attractions in New Zealand. Waitomo Glowworm Caves was estimated to have 44.4K branded searches compared to Shotover Jet’s 18.6K, and held a 9.3% Share of Search versus Shotover Jet’s 3.9%.
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Which is more popular in search, Shotover Jet or Waitomo Glowworm Caves?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waitomo Glowworm Caves, Shotover Jet. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Shotover Jet and Waitomo Glowworm Caves comparison changed over the last 12 months?
3 findings
- Waitomo Glowworm Caves was ahead of Shotover Jet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among visitor attractions in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 21.1K to 18.6K.
- Across the 11 months ending August 2026, Waitomo Glowworm Caves’ estimated Share of Search among visitor attractions in New Zealand moved from 9% to 9.3%, and its estimated monthly branded searches moved from 53.1K to 44.4K.
How did search popularity change for New Zealand visitor attractions in August 2026?
3 changes
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
Estimated monthly branded searches for Waitomo Glowworm Caves in New Zealand fell 16.5% over 11 measured months, from 53.1K to 44.4K in August 2026.
Estimated monthly branded searches for Shotover Jet in New Zealand fell 12.2% over 11 measured months, from 21.1K to 18.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Shotover Jet’s and Waitomo Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shotover Jet
18 branded search terms
- book me shotover jet
- shotover jet
- shotover jet boat
- shotover jet boat queenstown
- shotover jet boat ride
- shotover jet book
- shotover jet cost
- shotover jet deals
- shotover jet discount
- shotover jet near me
- shotover jet queenstown
- shotover jet queenstown arthurs point road arthurs point queenstown
- shotover jet queenstown price
- shotover jet tickets
- shotover jet tour
- shotoverjet
- shotoverjet com
- the shotover jet
Waitomo Glowworm Caves
20 branded search terms
- auckland to waitomo caves
- waitomo caves
- waitomo caves booking
- waitomo caves deals
- waitomo caves lost world
- waitomo caves museum
- waitomo caves prices
- waitomo caves tickets
- waitomo caves tour
- waitomo caves walk
- waitomo com
- waitomo glowworm caves
- waitomo glowworm caves prices
- waitomo glowworm caves reviews
- waitomo glowworm caves tickets
- waitomo glowworm caves tour
- waitomo glowworm caves waitomo village rd waitomo caves
- waitomo glowworm caves waitomo village rd waitomo caves new zealand
- waitomo glowworm caves waitomo village road waitomo caves
- waitomo glowworm caves waitomo village road waitomo caves new zealand
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.